Indonesia Consumer Market Study - 2017
This study provides in-depth analysis into the lifestyles of metropolitan Indonesian consumers ages 18 and older who reside in the five largest cities in Java, Indonesia.
Five key aspects of metro Indonesian lifestyles are examined - spending patterns, goals & aspirations, health & wellness, convenience & technology and the environment.
The following key topics are covered:
- Quality proposition can unlock spending despite a focus on budgeting
- Propositions focusing on product safety and naturalness have prime appeal
- Amid growing health concerns, saturated fat and refined sugar are named as top ingredients to be avoided
- On-demand shopping culture is rising, opening up M-commerce choices to consumers
You will also have access to the appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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