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This study provides in-depth analysis into the lifestyles of metropolitan Indonesian consumers ages 18 and older who reside in the five largest cities in Java, Indonesia.

Five key aspects of metro Indonesian lifestyles are examined - spending patterns, goals & aspirations, health & wellness, convenience & technology and the environment.

The following key topics are covered:

  • Quality proposition can unlock spending despite a focus on budgeting
  • Propositions focusing on product safety and naturalness have prime appeal
  • Amid growing health concerns, saturated fat and refined sugar are named as top ingredients to be avoided
  • On-demand shopping culture is rising, opening up M-commerce choices to consumers

You will also have access to the appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

What's included

What's included

Table of contents

Table of contents

Spending Patterns

  • Quality proposition can unlock spending despite a focus on budgeting
  • “Safe” and “natural” have prime appeal
  • The growing desire to look and feel good
  • Better work-life balance and time with family and friends, but on a budget
  • Halal regulations challenge alcoholic drinks market, but encourage malt CSD growth

Goals & Aspirations

  • Less stress, more rest and boosting energy
  • Getting fit and eating healthier

Health & Wellness

  • Saturated fat and refined sugar are top ingredients to be avoided amid growing diabetes concerns
  • Widespread concern of gluten side effects in spite of low allergy levels
  • Growth in non-dairy adds variety and flavour, but is not considered a threat to dairy
  • Functional food and drink can focus on immunity support claims
  • Seeking protein from both meat and plant based ingredients

Convenience & Technology

  • On-demand shopping culture is raising convenience of shopping
  • M-commerce opens world of choices to shoppers

The Environment 

  • Anti-pollution solutions boom given growing air-quality concerns
  • Growing waste worries spur appeal for eco-friendly products and packaging


  • Visual representation of all consumer responses

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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