Indonesia Outbound - July 2011
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Indonesians still require a fair amount of guidance during the booking process, and consequently, travel agents in Indonesia still perform the traditional role of booking flights and accommodation. Evidently, Indonesians research travel options and destinations online but ultimately they prefer travel agents to make the actual bookings or they book directly with suppliers. The online travel industry is still in its infancy in Indonesia as the majority of Indonesian consumers remain highly wary about the security of e-commerce transactions.
Group travel is still widely popular. Nevertheless, an increasing number of Indonesians now prefer to travel independently. The boom in low-cost carriers (LCCs) in Asia has stimulated demand for international flights out of Indonesia. In the meantime, Indonesian travellers became savvier as they accumulated more and more travel experiences. This newfound confidence and the widening availability of low-cost flights have indisputably been the major catalysts behind the robust growth in outbound traffic from Indonesia in the last three years.
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