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Automotive Market Reports - industry analysis - market research

Mintel's automotive market research reports keep you up to speed in one of the world's fastest-moving industries. From family to luxury, electric to commercial, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer choices and preferences today and tomorrow. It's a road map for success.

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No. of reports 1 of 183
  1. Marketing Auto to Gen Z and Millennials: Inc Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “Young consumers are a mysterious, fickle group; or at least that’s how they’ve been portrayed. Depending on the industry and who you ask, they’re either a boon to the market or one Instagram post away from “killing” something beloved by previous generations. In reality, they ...

    US $4,395.00 (Excl.Tax)
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  2. Consumers and Financial Understanding: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “The COVID-19 crisis will serve to expose and exacerbate the widening gulf of financial understanding between those with ample economic means and acumen, and those who lack the resources and financial wherewithal.”

    – Christopher Shadle

    This Report looks at the following areas:

    • The ...
    US $4,063.33 (Excl.Tax)
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  3. Experiential Traveler: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “‘Experience’ has long been a buzzword in travel; but for many providers, the concept has been hard to pin down concretely. Shedding some light on the subject, the idea of experience appears to involve exploration and access, though these characteristics vary for different ...

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  4. Black Consumers' Loyalty in Automotive: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The automotive industry will be one of the hardest hit by the COVID-19 outbreak and the economic downturn. Past recession periods show that new car sales plummet when the economy contracts. Meanwhile, Black consumers are also disproportionately impacted by job losses and ...

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  5. Hispanics' Loyalty in Automotive - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Cars are big-ticket items that demand significant investment. Accordingly, Hispanics research the options available from different brands to make the right decision. Keeping owners satisfied with their current auto brand is not enough to produce loyalty and repeat purchases. ...

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  6. Female Car Consumers - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "Female purchasing power is recognized across numerous industries: beauty, household, retail – the list goes on. But when it comes to making car purchases, women are made to feel as if their money and buying power doesn’t matter as much as their male counterparts’. Despite ...

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  7. Alternate Transportation - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate ...

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  8. Creating Loyalty in Automotive - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Consumer loyalty is prevalent in other industries, whether it’s consumers shelling out $500 for a Dyson vacuum or the diehards that only shop at Trader Joe’s. Consumer loyalty, while not always obvious, is still alive and well for some brands. And despite the many songs that ...

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  9. Consumers and the Economic Outlook - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "The majority of consumers consider their finances to be healthy, and views of the future seem to be positive as well. Consumers are saving for the future, but are still willing to treat themselves."
    - Jennifer White Boehm, Associate Director - Financial Services & Auto

    This ...

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  10. Pick-Ups - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Pickup trucks are one of those iconic American vehicles that whether you own one or not, you’re bound to have an opinion on the segment as well as those that buy them. Despite concerted efforts to shed the stereotypes that have followed pickups for years, they persist. Pickup ...

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No. of reports 1 of 183