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Automotive Market Reports - industry analysis - market research

Mintel's automotive market research reports keep you up to speed in one of the world's fastest-moving industries. From family to luxury, electric to commercial, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer choices and preferences today and tomorrow. It's a road map for success.

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No. of reports 1 of 48
  1. Auto Market Beat - Q2 - China - July 2020

    • Consumer Report
    • July 2020
    • China

    “The sales volume showed a V-shaped recovery in Q2 after the underperformance in Q1. This pattern, however, is represented by a quick recovery to the normal level of consumption rather than a consumer spending surge fuelled by pent-up demand. The sales of luxury brands have ...

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  2. The Chinese Consumer: Life after COVID-19 - China - July 2020

    • Consumer Report
    • July 2020
    • China

    “The gradual slowing of growth in the macro economy over the past ten years has already triggered consumers to establish prudent consumption habits. This outbreak of COVID-19 has intensified this attitude and it is expected to last a long time as a result of the uncertainty ...

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  3. Lifestyles of Luxury Car Owners - China - May 2020

    • Consumer Report
    • May 2020
    • China

    “Compared with the overall car market, the luxury car market is more resilient and will become more competitive after COVID-19 as the financial status of those who plan to purchase luxury cars is less impacted and upgrading demand persists."
    – Gloria Gan, Research Analyst, 30 ...

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  4. Changing Landscape of Car Retailing after COVID-19 - China - May 2020

    • Consumer Report
    • May 2020
    • China

    “The shut-down of offline car dealers and trade markets put a temporary pause on the car retailing industry during the lockdown period of COVID-19, since car retailing is an industry that heavily relies on the trade dealership model. The impact of COVID-19 has made both car ...

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  5. Auto Market Beat - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “With the rough start and overall sales being impacted by the outbreak in the first quarter of 2020, how to show an outstanding performance in the following quarters becomes a common question for brands. From the perspective of product development, Toyota, BMW and Mercedes-Benz ...

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  6. Auto Influencers - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Communications between automotive influencers and consumers are more active than we had expected in both means of contact points and interactive engagements. Automotive influencers have significant impact on consumers’ car purchasing consideration, especially on car grades of ...

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  7. Car Purchasing Process - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “With volume sales of the Chinese new passenger car market plunging in 2019, new opportunities and threats are present in this market. Brand is no longer the priority in most consumers’ consideration process It is important to attract consumers with more options on car body and ...

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  8. Connectivity in Auto - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily ...

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  9. Car Aftermarket - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The automobile aftermarket is enjoying stable growth. But competition is also becoming fiercer as car owners start to acknowledge the advantages of channels other than 4S stores. These include franchise auto repair shops, independent shops and even online platforms. Current ...

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  10. Car Usage Habits - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars. They also have a strong ...

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No. of reports 1 of 48