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Automotive Market Reports - industry analysis - market research

Mintel’s automotive market reports provide a comprehensive and extensive overview and market research including information on the automotive market size, automotive market share and industry trends.


Mintel’s automotive industry analysis can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence. Our automotive market research span hundreds of countries and regions.

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  1. New Energy Cars - China - April 2018

    “The core buyers of EVs (electric vehicles) have been skewing from 40-49-year-olds to 30-39-year-olds with high household incomes, suggesting the core car buyers in China are gradually picking up a more welcoming attitude towards such vehicles.25-29-year-olds, especially males, continue to have ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  2. Digital Marketing in Automotive - China - March 2018

    “30-39-year-olds, instead of young adults, show the highest interest in WeChat moment flow ads, especially those full-size SUV (Sports utility vehicles) and MPV (Multi-purpose vehicle) buyers. Therefore, car ads on this channel could highlight the large inner space, with a family theme to attract ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  3. SUVs - China - February 2018

    “SUVs are going to continue the current success in the foreseeable future. Mid-to-full-size models have an expanding momentum, aligning with the trading up trend of replacement car buyers. Yet, coupe-styled cross-type compact models are worth paying more attention to, given their popularity among ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  4. Tires - China - December 2017

    “Generally speaking, compared to tier one city tire buyers, those from lower tier cities are more practical and proactive and should be an area of focus for tire retailers. Highlighting safety-related features, instead of comfort will be an important way of drawing in these consumers. Brand name ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  5. Car Aftermarket - China - November 2017

    “Car maintainers in China are maturing, together with their cars – the average length of driving reaches 3.5 years in 2017. They now prefer independent auto shops for minor maintenance and quick repair. Female car owners in their 20s worth being paid more attention to, given their higher ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  6. Car Purchasing Process - China - October 2017

    “The decision-making process of affluent 25-29-year-old first-time car buyers lasts for less than three months. They are more willing to gather information from social networks and other unauthentic channels like livestreaming apps and second-hand car platforms than other car buyers. But to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2017
    China
  7. Luxury Cars - China - June 2017

    “It’s been a trend for luxury car brands to introduce compact models targeting young car buyers with the hope of boosting sales. This strategy works for customisable car models under big names with pleasing appearances. While for brands that are still cultivating the market, it is critical to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  8. New Energy Cars - China - April 2017

    “The new energy car market in China is steering from policy-driven to consumption-driven, even though it will be facing a short-term challenge after the subsidy cut. Pure electric passenger cars will meet greater success in the future but plug-in hybrid is still the most popular choice for now. ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2017
    China
  9. Automotive After Market - China - November 2016

    “The auto aftermarket in China is expected to exceed RMB one trillion in 2017. Chinese car owners spend RMB 5K-6K on maintenance annually on average. 4S store remains a key channel to visit with the leading satisfaction rate. Yet, Mintel’s study shows experienced maintainers have switched to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2016
    China
  10. Car Purchasing Process - China - October 2016

    “A budget car, within the price range of RMB 100,000 – 150,000, which has large inner space, with satisfactory high-tech features, will pretty much be a successful model in China. But there is more to it. Car buyers in different life stages and with different purchase schedules vary in their ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
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