Beauty and Personal Care

Beauty and Personal Care Market Research

Mintel’s BPC market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beauty and Personal Care industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The US shampoo and conditioner market continues to show steady growth, maintaining stable usage across key product formats. The industry has seen a gradual shift towards more launches..."
    This Report examines the feminine hygiene category in India, highlighting significant shifts and trends. There is a noted decline in sanitary pad product development, with brands focusing more..."
    This Report unveils evolving consumer preferences, shaped by a demand for high-performing, multifunctional skincare solutions. Key drivers influencing the market include a growing emphasis on premium facial cleansers..."
    Recent oral care innovations emphasise oral microbiome balance, skincare ingredients for gum health and diagnostics for the oral-gut and oral-heart axes.Neha Srivastava, Senior Patent Analyst - Food &..."
    Personalised beauty is an exciting market with growth potential. In fact, 60% of Germans, rising to 84% of 16-34 year olds, are interested..."
    The use of most hair colourants has remained largely unchanged since 2020. Consumers aged 25-34 are the most engaged users, but..."
    In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."
    Influencer trips and events can leave a bad taste in consumers' mouths, as 80% of social media users think brands should host events..."
    Success in the crowded bath and shower products market depends on proving value, self-care integration, and adding skin benefits, whether from big players, niche brands or private labels. Carson..."
    Innovation is shifting the sustainability focus to the ingredient, aligning with natural trends in more disruptive ways, and keeping the spotlight on playfulness. Rosalia Di Gesu, Associate Director, Mintel..."

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    As consumer interests shift and financial uncertainty prevails, brands must update their value propositions to enhance reliability and self-reward. Joan Li, Senior Analyst - Beauty & Personal Care..."
    The rise in consumer awareness of ingredients and their pursuit of mild yet highly effective solutions have made ingredient innovation and the development of scientific communication key drivers..."
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