Deodorants

Deodorants Market Research

Mintel’s Deodorants market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Deodorants industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Deodorant and hair removal brands are factoring in the importance of skin health to consumers, responding with effective products that care for skin. Georgia Stafford, Beauty & Personal Care..."

    £ 495 (Excl.Tax)

    Mintel’s Deodorants Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
    The US bodycare and deodorant market is on track for steady growth, with a projected valuation of $10.3 billion by 2025. Consumers are increasingly experimenting with bodycare by..."

    £ 1,495 (Excl.Tax)

    Efficacy is driving NPD Consumers are dissatisfied with sweat and odour protection, which will only be exacerbated by climate change and rising temperatures. Innovation..."
    Strive to make hair removal and APDO routines more accessible and efficient while emphasizing skin health and barrier support claims in a warming climate. Anna Keller, Global Senior Beauty..."
    New product development centred on sustainability and skincare has enhanced value propositions within the deodorant and hair removal categories. Shiyan Zering, Beauty and Personal Care Analyst ..."
    The bodycare and antiperspirant/deodorant (APDO) market is projected to reach $9.54 billion in 2024 and expand to an estimated $10.49 billion by 2029. The upward trajectory of the..."
    Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst –..."
    Our Germany deodorant market analysis shows that deodorants are impacted by savvy shopping behaviours, with the interest in refills and natural deodorants will push the category into a..."
    “Although the bodycare and deodorant product market has broad penetration, there’s room to grow. The fact that this category is considered essential to one’s personal care routine provides..."
    Convey 'skinification' trends with efficacy, explore fun in sexual wellness and demonstrate value through personalisation to reinvigorate a stagnant category. KinShen Chan, Senior Beauty and Personal Care Analyst,..."
    Standout innovations focus on convenience, fragrance and efficacy and continue to blur with skincare. Fun collaborations and AI concepts disrupt the category. Dionne Officer, Research Analyst - BPC..."
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