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Fragrances Market Research

Mintel’s Fragrances market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fragrances industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Fragrances'

Related to: 'Fragrances'

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    Germany Fragrances Market Report 2026

    Market Intelligence ReportsFragrancesGermany
    German consumers are changing fragrance usage. While 85% already use fragrance products, a notable 41% of Gen Z..."

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    UK Fragrances Market Report 2026

    Market Intelligence ReportsFragrancesUK
    The UK fragrance category continues to grow, reaching an estimated £1.7bn in 2026, but growth is slowing as consumers are becoming more selective and value-driven in their purchasing,..."

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    UK Fragrances – Market Dynamics 2026

    Market DynamicsFragrances
    Low-risk experimentation is reshaping the UK fragrance category, with sampling, layering, reapplication and omnichannel validation now the biggest growth levers. Shiyan Zering, Senior Beauty and Personal Care Analyst Market Definitions This..."

    £ 495 (Excl.Tax)

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    Fragrances – Market Dynamics

    Market DynamicsFragrances
    Mintel’s Fragrances Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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    The Future of Fragrance

    Future OfFragrancesGlobal
    Published Date: November 27, 2025 | "Long-lasting has room for newness, while the online channel is changing how consumers interact with fragrances, meaning that luxury needs to be..."

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    China Fragrance Trends in BPC Report 2025

    Market Intelligence ReportsFragrancesChina
    The parallel development of scenario-specific and all-category fragrances is reshaping the value of fragrance. Julia Peng, Associate Research Analyst, China Insights Market Definitions Mintel defines fragrances and scented products as follows..."

    £ 3,695 (Excl.Tax)

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    Brazil Fragrance Trends Report 2025

    Market Intelligence ReportsFragrancesBrazil
    This report looks at the following areas: Generation Z is redefining its connection with fragrance, setting new trends and propelling the category forward Fragrance as a compelling expression..."

    £ 3,295 (Excl.Tax)

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    US Fragrance Trends Report 2025

    Market Intelligence ReportsFragrancesUS
    Fragrance in the US has evolved from a luxury indulgence into a dynamic expression of identity, wellness, and culture. Today's consumers are redefining the category through bold trends:..."

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    A Year of Innovation in Fragrances 2025

    A Year of InnovationFragrancesGlobal
    Fragrance brands are innovating with long-lasting formulas and traditional scent profiles, while encouraging layering routines. Shiyan Zering, Senior Beauty and Personal Care Analyst ..."

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    India Perfumes and Deodorants Market Report 2025

    Market Intelligence ReportsDeodorantsIndia
    The Indian perfumes and deodorants market is shifting, driven by consumers prioritising skin health. A key trend is 'skinification', the integration of skincare benefits into perfumes and deodorants...."

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    UK Fragrances Market Report 2025

    Market Intelligence ReportsFragrancesUK
    A striking 88% of UK fragrance users think the scent itself is more important than the brand name. This emphasises the importance of..."

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    Thailand Fragrance and Scented Products Market Report 2024

    Market Intelligence ReportsFragrancesThailand
    The Thai fragrance market is experiencing significant trends and shifts, particularly with the rise of mid-range products that cater to Gen Zers' demand for affordable yet unique fragrances...."

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