Haircare

Haircare and Styling Market Research

Mintel’s Haircare Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Haircare industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    74% of Germans reported experiencing hair or scalp issues in the 12 months to April 2025, underscoring strong demand for targeted haircare. Consumers..."
    Innovation in haircare spotlights external aggressors, textured hair and scalp care as pivotal areas for brand focus. Shiyan Zering, Beauty and Personal Care Analyst ..."
    Mintel’s Hair Styling Agents Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the..."
    The textured haircare market is in the midst of transformation, driven by demographic change, the rise of new brands and a demand for practical solutions. Brands are shifting..."
    Self-expression drives 84% of consumers to view hair coloring as a form of personal identity, but ingredient concerns and economic pressures are reshaping buying habits. As many at-home..."
    Mintel’s Hair Colourants Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
    Mintel’s Shampoo and Conditioners Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the..."
    Recent patents for shampoos and conditioners focus on scalp health, the 'skinification' trend and the use of traditional remedies. Neha Srivastava, Senior Patent Analyst - Food & Drink and..."
    Hair styling is an essential part of German consumers' beauty routines. Most product users style their hair several times a week and hairspray remains the most popular..."

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    Consumers are cognisant of their lifestyle's impact on their hair; as 55% of UK adults with hair think stress has a very or..."
    The US shampoo and conditioner market continues to show steady growth, maintaining stable usage across key product formats. The industry has seen a gradual shift towards more launches..."
    The use of most hair colourants has remained largely unchanged since 2020. Consumers aged 25-34 are the most engaged users, but..."
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