Intimate Hygeine

Intimate Hygiene Market Research

Mintel’s Intimate Hygiene market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Intimate Hygiene industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Consumers are engaging with the category in new ways, but need guidance from brands. Educate and empower to validate claims and meet evolving demands. Rebecca Watters, Associate Director of Household & Health ..."
    The category is ready for a refresh: brands can disrupt by reframing incontinence, period and intimate care as part of a personal care routine to tackle stigma. Georgia Stafford, Beauty & Personal Care Analyst ..."
    Feminine Hygiene and Sanitary Protection Products - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    Feminine Hygiene and Sanitary Protection Products - Spain by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    Feminine Hygiene and Sanitary Protection Products - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    “Consumers are increasingly viewing their bodies as interconnected ecosystems, driving focus on less-recognized areas of health, including vaginal health. Overall, feminine care needs are essential to women’s health, yet consumers’ expectations are no longer purely functional. The category is in a moment of evolution, as lines blur between beauty and..."
    The intimate hygiene category is ready for disruption. Brands should focus on breaking taboos, driving innovation and engaging non-users, especially men. Henrike Philipp, Junior Research Analyst, Germany ..."
    Feminine Hygiene and Sanitary Protection Products - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    Feminine Hygiene and Sanitary Protection Products - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    Feminine Hygiene and Sanitary Protection Products - Australia by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."
    “The incontinence, sanitary protection and intimate hygiene market grew in 2022, but savvy shopping behaviours including trading down and shopping on special offer impacted growth. There are opportunities to drive future growth by proving the worth of paying more for natural, ethical and expert claims, as well as opening up..."
    Feminine Hygiene and Sanitary Protection Products in Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based..."