Intimate Hygeine

Intimate Hygiene Market Research

Mintel’s Intimate Hygiene market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Intimate Hygiene industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    India's absorbent hygiene market has seen notable growth over the past five years, driven primarily by the diaper segment. Mothers report high satisfaction with baby diapers, but the growing..."
    The Canadian absorbent hygiene and intimate care market is currently impacted by economic uncertainties, including cost of living and trade concerns, which are tightening household budgets. Despite these..."
    The AIH (absorbent and intimate hygiene) market in the US, currently valued at $4.9 billion, is projected to expand by 14% to reach $5.5 billion by 2029, as..."
    This Report examines the feminine hygiene category in India, highlighting significant shifts and trends. There is a noted decline in sanitary pad product development, with brands focusing more..."
    In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."
    The US OTC incontinence market offers significant growth potential, with retail sales expected to reach $2.97 billion by 2024, driven by a 6.2% growth rate. This growth is..."
    Tailored solutions, inspiring brand action and long-term vision will help absorbent hygiene brands promote spending and bond with diverse audiences. A Mintel Analyst, Global Analyst ..."
    Absorbent hygiene remains a slow-moving category, with most of the innovation coming from small brands. Opportunities exist to improve ease of use and explore recycling schemes. Dionne Officer, Research..."
    The intimate hygiene product market in Thailand has seen significant growth, ranking fifth in the number of launches in APAC over the past five years. As the intimate..."
    Consumers are engaging with the category in new ways, but need guidance from brands. Educate and empower to validate claims and meet evolving demands. Rebecca Watters, Associate Director..."
    The category is ready for a refresh: brands can disrupt by reframing incontinence, period and intimate care as part of a personal care routine to tackle stigma. Georgia..."
    “Consumers are increasingly viewing their bodies as interconnected ecosystems, driving focus on less-recognized areas of health, including vaginal health. Overall, feminine care needs are essential to women’s health,..."
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