The Future of Men’s Grooming 2025
Hygiene is expected and appearance remains important, but the focus is shifting: from function to feeling, routines to rituals and products to personalised systems. Andrew McDougall, Global Beauty..."
India Men’s Grooming Market Report 2024
The men's grooming market in India is seeing rising interest, driven by a shift towards both inner and outer perfection. Men are increasingly investing in their appearance, challenging..."
Thailand Men’s Beauty Market Report 2025
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."
A Year of Innovation in Men’s Grooming 2025
Men's grooming faces challenges from global economic pressures, but evolving societal perspectives keep the category brimming with potential.
Dionne Officer, Research Analyst - BPC Innovation
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China Men’s Grooming Routines Consumer Report 2024
This report looks at the following areas:
Overview and forecast of the men's facial skincare market in China
The competitive landscape and new product trends in the men's..."
A Year of Innovation in the Men’s Grooming Market 2024
NPD uses wellness to appeal to men in EMEA, while scalp care is an opportunity in APAC. Sustainability is a must-have in NA, while LATAM sees more beauty..."
US Men’s Grooming Market Report 2024
The men's sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look..."
Thailand Men’s Beauty Market Report 2023
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.
Chayapat Ratchatawipasanan, Principal Analyst
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India Men’s Haircare and Skincare Market Report 2023
Expand haircare with targeted, easy-to-use solutions. Upgrade involved men's routines with acne care and establish a unique 'men-specific' identity in BPC.
Tanya Rajani, Principal Analyst, Beauty & Personal..."
China Men’s Grooming Routines Market Report 2023
“Products that can easily uplift appearance or charisma like hairstyling products and perfume still obtained men’s majority affinity while leaving facial skincare products with lower usage penetration and..."
Germany Men’s Haircare and Skincare Market Report 2023
German men are very budget conscious when buying hair and skincare products. Brands need to prove their worth to encourage them to look beyond their €10 price cap.
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UK Men’s Haircare and Skincare Market Report 2023
“Men’s haircare and facial skincare benefitted from expected value growth in 2022, boosted by inflationary price rises. Brands can combat savvy shopping behaviours amid the current income squeeze..."
