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Men's Grooming

Men's Grooming Market Research

Mintel’s Men’s Grooming market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Men’s Grooming industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The Future of Men’s Grooming 2026

    Future OfMen's GroomingGlobal
    Target younger men influenced by looksmaxxing, support longer hair and facial hair trends, tap into the wellness boom, and use AI to smooth the path to purchase. Rosalia Di..."

    £ 2,195 (Excl.Tax)

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    Patent Insights: Innovation in Men’s Grooming Products

    Patent InsightsMen's GroomingGlobal
    Recent men's grooming patents focus on oil control, hydration and hairloss solutions, while intimate hygiene supports cleanliness, comfort and odour control. Neha Srivastava, Senior Patent Analyst - Food &..."

    £ 2,195 (Excl.Tax)

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    A Year of Innovation in Men’s Grooming 2026

    A Year of InnovationMen's GroomingGlobal
    Men's grooming evolves with rising demand for tailored solutions, self-care rituals and innovative high-performance formats. Shiyan Zering, Senior Beauty and Personal Care Analyst ..."

    £ 2,195 (Excl.Tax)

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    India Men’s Grooming Market Report 2026

    Market Intelligence ReportsMen's GroomingIndia
    The men's grooming sector in India is rapidly evolving, driven by a growing awareness of skincare and grooming among male consumers. This transformation is marked by a rise..."

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    Germany Attitudes towards Male Grooming Consumer Report 2025

    Market Intelligence ReportsMen's GroomingGermany
    The men's grooming market is stabilising, but consumer spending remains cautious. While 56% of male-targeted skincare launches still promote 'energy' claims, a notable 44% of 16-34 year olds..."

    £ 2,195 (Excl.Tax)

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    China Men’s Grooming Routines Consumer Report 2025

    Market Intelligence ReportsMen's GroomingChina
    The men's grooming market in China needs to balance the functional demands of different categories and diverse preferences and adopt a strategy of differentiation to enhance market appeal. Daisy..."

    £ 3,695 (Excl.Tax)

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    Thailand Men’s Beauty Market Report 2025

    Market Intelligence ReportsBeauty and CosmeticsMen's GroomingThailand
    Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."

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    US Men’s Grooming Market Report 2024

    Market Intelligence ReportsUS
    The men's sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look..."

    £ 3,695 (Excl.Tax)

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    Germany Men’s Haircare and Skincare Market Report 2023

    Market Intelligence ReportsMen's GroomingGermany
    German men are very budget conscious when buying hair and skincare products. Brands need to prove their worth to encourage them to look beyond their €10 price cap. "

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    UK Men’s Haircare and Skincare Market Report 2023

    Market Intelligence ReportsMen's GroomingUK
    “Men’s haircare and facial skincare benefitted from expected value growth in 2022, boosted by inflationary price rises. Brands can combat savvy shopping behaviours amid the current income squeeze..."

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