India Men’s Grooming Market Report 2026
The men's grooming sector in India is rapidly evolving, driven by a growing awareness of skincare and grooming among male consumers. This transformation is marked by a rise..."
Germany Attitudes towards Male Grooming Consumer Report 2025
The men's grooming market is stabilising, but consumer spending remains cautious. While 56% of male-targeted skincare launches still promote 'energy' claims, a notable 44% of 16-34 year olds..."
China Men’s Grooming Routines Consumer Report 2025
The men's grooming market in China needs to balance the functional demands of different categories and diverse preferences and adopt a strategy of differentiation to enhance market appeal.
Daisy..."
The Future of Men’s Grooming 2025
Hygiene is expected and appearance remains important, but the focus is shifting: from function to feeling, routines to rituals and products to personalised systems. Andrew McDougall, Global Beauty..."
Thailand Men’s Beauty Market Report 2025
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."
A Year of Innovation in Men’s Grooming 2025
Men's grooming faces challenges from global economic pressures, but evolving societal perspectives keep the category brimming with potential.
Dionne Officer, Research Analyst - BPC Innovation
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A Year of Innovation in the Men’s Grooming Market 2024
NPD uses wellness to appeal to men in EMEA, while scalp care is an opportunity in APAC. Sustainability is a must-have in NA, while LATAM sees more beauty..."
US Men’s Grooming Market Report 2024
The men's sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look..."
Thailand Men’s Beauty Market Report 2023
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.
Chayapat Ratchatawipasanan, Principal Analyst
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India Men’s Haircare and Skincare Market Report 2023
Expand haircare with targeted, easy-to-use solutions. Upgrade involved men's routines with acne care and establish a unique 'men-specific' identity in BPC.
Tanya Rajani, Principal Analyst, Beauty & Personal..."
China Men’s Grooming Routines Market Report 2023
“Products that can easily uplift appearance or charisma like hairstyling products and perfume still obtained men’s majority affinity while leaving facial skincare products with lower usage penetration and..."
Germany Men’s Haircare and Skincare Market Report 2023
German men are very budget conscious when buying hair and skincare products. Brands need to prove their worth to encourage them to look beyond their €10 price cap.
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