Toiletries

Toiletries Market Research

Mintel’s Toiletries market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Toiletries industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Elevate oral care from a basic hygiene practice to a wellness-focused routine. Premiumise using whitening claims and captivate interest by offering novel flavours. Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."
    To sustain engagement, the category is in need of a shake-up. AI technology, such as in diagnostic devices, and NPD with skincare benefits, can aid in this.Mihaela Suhalitca, Research Analyst - Beauty and Personal Care ..."

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    Consumers are actively seeking solutions for different oral issues. However, with habits becoming more rational again, brands need to offer more convincing products to gain attention. Amy Jin, Senior Analyst, China Insights ..."
    Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst – Beauty and Personal Care, India ..."
    Deodorants - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer..."
    Soap, Bath & Shower Products - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers solid and liquid soap, bath and shower products. Market size comprises sales through all retail channels including direct to consumer. Market size for..."
    Deodorants - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer..."
    Even as cleansing is incorporated into beauty and health regimens, proliferating benefits are put under the scrutiny of multifunctionality, value and efficacy. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Shaving & Depilatory Products - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."
    Oral Hygiene - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Shaving & Depilatory Products - South Korea by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all..."
    Shaving & Depilatory Products - Mexico by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers men's and women's razors & blades, shaving preparations and depilatory products. It excludes electrical equipment. Market value is based on sales through all retail..."