Oral Care

Oral Care Market Research

Mintel’s Oral Care Products market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Oral Care industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    £ 2,195 (Excl.Tax)

    Elevate oral care from a basic hygiene practice to a wellness-focused routine. Premiumise using whitening claims and captivate interest by offering novel flavours. Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."

    £ 3,695 (Excl.Tax)

    Consumers are actively seeking solutions for different oral issues. However, with habits becoming more rational again, brands need to offer more convincing products to gain attention. Amy Jin, Senior Analyst, China Insights ..."
    Oral Hygiene - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Oral Hygiene - China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Oral Hygiene - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals.Meghan Ross, Senior Research Analyst - Home & Beauty ..."
    Oral Hygiene - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Oral Hygiene - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."

    £ 2,195 (Excl.Tax)

    Oral care is morphing from a hygiene-focused to a wellness-centric category. Integrated devices alter product expectations as consumers seek diagnostics and expertise. Lauren Goodsitt, Director - Beauty & Personal Care ..."
    Efficacy is a top priority for consumer, but eco-ethical claims remain key and can be a way to encourage trade up, particularly when coupled with novel ingredients. Dionne Officer, Research Analyst - BPC Innovation ..."
    Oral Hygiene - South Korea by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market..."

    £ 2,195 (Excl.Tax)

    “As financial concerns heighten, consumers are looking for innovative at-home oral care treatments and expert validation for oral care products. Societal pressure for white and straight teeth has led to a focus on cosmetic dentistry, but there is an opportunity for brands to diversify marketing campaigns and create a more..."