Beauty and Personal Care

Beauty and Personal Care Market Research

Mintel’s Beauty and Personal Care market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beauty and Personal Care industry.

Our reports can help you:

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    Shampoo & Conditioners - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers shampoos and hair conditioners for men, women and includes unisex products. Market value is based on sales through all retail channels including direct to consumer,..."
    The men's sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look to skincare rituals and holistic body care practices that complement their overall wellness objectives. At the heart of this transformation is a..."
    The bodycare and antiperspirant/deodorant (APDO) market is projected to reach $9.54 billion in 2024 and expand to an estimated $10.49 billion by 2029. The upward trajectory of the category is bolstered by improved financial outlooks and holistic health trends that reframe essential hygiene routines. Furthermore, the entrance of beauty brands..."
    Credibility, novelty and high-impact benefits are key pillars of innovation and strategy in a competitive category wherein switching-out is commonplace. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Consumers are engaging with the category in new ways, but need guidance from brands. Educate and empower to validate claims and meet evolving demands. Rebecca Watters, Associate Director of Household & Health ..."
    Brands are increasingly expanding their hair offerings to cater to specific hair types and concerns, aiming to secure a prominent spot in personal care routines. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Stakeholders must thread the needle of appealing to teen/tween priorities while providing peace-of-mind to guardians on safety, cost and age-appropriate messaging. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Even as cleansing is incorporated into beauty and health regimens, proliferating benefits are put under the scrutiny of multifunctionality, value and efficacy. Joan Li, Senior Analyst, Beauty and Personal Care ..."
    Makeup remained resilient in 2023, but as consumers discover, shop and converse about cosmetics on social media, brands must modernize their approach. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Oral Hygiene - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers eye, face, lip and nail colour cosmetics for women. It excludes nail varnish remover, medicated products including lip salves and cosmetics hardware such as false eye..."
    Consumer engagement with the category beyond functional need expands usage occasions and resonant claims. Joan Li, Senior Analyst, Beauty and Personal Care ..."

    Understand the trends impacting the Beauty and Personal Care Industry