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Fragrances Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s fragrances market research reports provide a comprehensive and extensive overview of the marketplace including information on the fragrances market size and fragrances market share.


Mintel’s fragrances industry reports can help you gain further insight into the fragrances market trends and gain valuable fragrances consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute fragrances industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 21
  1. Fragrance Trends in Beauty - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Legacy fragrance houses are struggling due to the rise of indie perfumeries and cross-category competition, and traditional fragrance offerings no longer meet the needs of key demographics. On top of that, US consumers are continuing to spend less money year over year on ...

    US $4,447.01 (Excl.Tax)
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  2. Fragrances in US (2018) – Market Sizes

    • Market Data
    • November 2018
    • US
    Fragrances in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers men's and women's fragrances. It excludes body sprays. Market size is based on all retail sales including direct to consumer. Market ...
    US $493.12 (Excl.Tax)
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  3. Fragrances in US (2017) – Market Sizes

    • Market Data
    • October 2017
    • US
    Fragrances in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers men's and women's fragrances. It excludes body sprays. Market size is based on all retail sales including direct to consumer. Market ...
    US $493.12 (Excl.Tax)
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  4. Fragrances in US (2016) – Market Sizes

    • Market Data
    • October 2016
    • US
    Fragrances in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers men's and women's fragrances. It excludes body sprays. Market size is based on all retail sales including direct to consumer. Market ...
    US $493.12 (Excl.Tax)
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  5. Fragrances - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Performance in the fragrances market has been lackluster due to the saturated nature of the category, increased competition from scented personal care items, and apathy among shoppers. Interest in natural claims can present opportunities for brands to better reach consumers, ...

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  6. Soap, Bath and Shower Products - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "When adjusted for inflation, total market sales in the soap, bath, and shower products market have remained relatively flat, though the inclusion of more premium benefits have helped boost sales of liquid body washes and bath products. Going forward, continued launches of ...

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  7. Fragrances in US (2015) – Market Sizes

    • Market Data
    • October 2015
    • US
    Fragrances in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2015. This market covers men's and women's fragrances. It excludes body sprays. Market size is based on all retail sales including direct to consumer. Market ...
    US $493.12 (Excl.Tax)
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  8. Fragrances - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "The impact of a saturated marketplace and increased competition from scented toiletries has led to flat performance in the $3.7 billion fragrance category. To combat consumer apathy and confusion, industry players can leverage new product development and honed marketing ...

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  9. Fragrances in US (2014) – Market Sizes

    • Market Data
    • November 2014
    • US
    Fragrances in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers men's and women's fragrances. It excludes body sprays. Market size is based on all retail sales including direct to consumer. Market ...
    US $493.12 (Excl.Tax)
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  10. Fragrances - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Shoppers are bombarded with scent variety across numerous categories including fine fragrance, personal care, and household. As a result, consumers are overwhelmed and a bit apathetic, leading to sluggish fragrance sales. Brands will need to focus on delivering more ...

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No. of reports 1 of 21