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Shaving and Depilatories Market Research

Mintel’s shaving and depilatories market research reports provide a comprehensive and extensive overview of the marketplace including information on the shaving and depilatories market size and shaving and depilatories market share.


Mintel’s shaving and depilatories industry reports can help you gain further insight into the shaving and depilatories market trends and gain valuable shaving and depilatories consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute shaving and depilatories industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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10 Item(s)
  1. Shaving and Hair Removal - UK - April 2020

    • Consumer Report
    • April 2020
    • UK

    “Price is the dominant purchase factor in the shaving and hair removal category, with this coupled with a more relaxed approach to hair removal contributing to an ongoing decline in value in the sector. However, consumers show interest in added-value propositions, such as ...

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  2. Shaving and Hair Removal - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Driven by a spike in NPD, a rise in advertising spend and changes in hair removal trends, the shaving and hair removal category returned to growth in value in 2015 following years of decline. Consumers are showing evidence of shaving more (both at a higher frequency and a ...

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  3. Men's Toiletries - UK - October 2014

    • Consumer Report
    • October 2014
    • UK

    “Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for ...

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  4. Men's and Women's Shaving and Hair Removal - UK - September 2014

    • Consumer Report
    • September 2014
    • UK

    “Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices ...

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  5. Men's and Women's Shaving and Hair Removal - UK - September 2013

    • Consumer Report
    • September 2013
    • UK

    “Despite the increasing availability of permanent hair removal devices for use in the home, the high initial cost is still off-putting for most consumers. The convenience, flexibility and price of razors is already of high appeal to both men and women alike, although advances ...

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  6. Men's and Women's Shaving and Hair Removal - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Usage of wet razors and blades is highest among women aged 35-44 and those who buy beauty products from The Body Shop, specialist beauty retailers and department stores. There is potential for these retailers to focus more heavily on a whole body category, with products ...

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  7. Men's Grooming and Shaving Products - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “The over-45s are low volume users of male grooming products. With the ageing of the UK’s population, more men need to be encouraged to maintain their grooming routines as they age and pass retirement age. Anti-ageing products that are marketed using well known personalities ...

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  8. Male Grooming and Personal Care Consumer - UK - July 2010

    • Consumer Report
    • July 2010
    • UK

    This is the first time that Mintel has examined men’s attitudes towards grooming and personal care. The report complements Mintel’s reports Men’s Grooming – UK, June 2010 and Men’s Fragrances – UK, September 2010 and examines how men’s attitudes towards the beauty and personal ...

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  9. Men's Grooming - UK - June 2010

    • Consumer Report
    • June 2010
    • UK
    • Despite growing interest in personal appearance amongst men and a greater acceptability of using products such as skincare, over the last three years the UK’s £484 million men’s grooming market has grown only marginally, by just 3%.
    • Men are reluctant to experiment with their ...
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  10. Shaving Products and Depilatories - UK - December 2009

    • Consumer Report
    • December 2009
    • UK

    This report assesses the performance of the £523 million shaving and depilatories market since the last Mintel report was published in July 2007.

    • Razors and shavers are a standard item used by an estimated 23.4 million men and 21 million women. Usage levels have remained steady.
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10 Item(s)