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Haircare and Grooming Market Research

Mintel’s haircare and grooming market research reports provide a comprehensive and extensive overview of the marketplace including information on the haircare and grooming market size and haircare and grooming market share.


Mintel’s haircare and grooming industry reports can help you gain further insight into the haircare and grooming market trends and gain valuable haircare and grooming consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute haircare and grooming industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 14
  1. Haircare - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers’ awareness of hair and scalp care both increased in the last year, though anti-hair loss and hair volumising are yet to take off, as consumers’ attention is more focused on obvious hair issues like split ends and dryness. But 25-29 year olds are worrying about hair ...

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  2. Hair Colourants and Styling Products - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Hair colourants, in consumers’ minds, work as a display of fashion, rather than serving as a cover for aged grey hair. The widely held keenness towards trendy hair colours implies that brands need to alter their product images via marketing communications to present in a more ...

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  3. Haircare - China - January 2018

    • Consumer Report
    • January 2018
    • China

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. ...

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  4. Haircare - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “In the big picture, Chinese consumers are becoming richer. Higher income, lower savings, and broader prosperity have led to more purchasing power. At the same time people are also becoming more demanding. But those brands able to offer the best combination of products tailored ...

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  5. Consumer Attitudes towards Beauty Services - China - October 2017

    • Consumer Report
    • October 2017
    • China

    “Relaxation and instant results are the perceived advantages of beauty services and should be further strengthened to compete against the rise of home-use beauty devices, which are considered better at saving time and being convenient to use. Perceptions of safety will be a key ...

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  6. Men's Toiletries - China - October 2014

    • Consumer Report
    • October 2014
    • China

    “Men tend to shop for the toiletry products when they have skin problems to solve. In addition, they expect instant product efficacy in personal care. Brands should take efforts to further educate Chinese male consumers, in terms of the motivation of usage, expectation of the ...

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  7. Hair Beauty Products - Styling and Colourants - China - January 2015

    • Consumer Report
    • January 2015
    • China

    “Brands need to continue product and packaging innovations to create new consumption occasions. This not only means hair beauty products for special occasions such as weddings, cocktail parties, dates nights out, but also increasing usage frequency through anytime application ...

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  8. Haircare - China - June 2012

    • Consumer Report
    • June 2012
    • China

    “Over the last two decades, China’s hair care market has grown into one of the world’s largest, but is now experiencing smaller digit value growth, despite the continued rapid economic growth of the country. Historically, shampoo has dominated this market, both in terms of ...

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  9. Clean Beauty - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Though gathering positive attitudes from consumers, further growth of clean beauty is likely to be hindered due to low awareness in China market and consumers’ cognitive ambiguity. This calls for brands’ efforts on consumer education on its differentiation from current ...

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  10. Haircare - China - February 2019

    • Consumer Report
    • February 2019
    • China

    "The haircare category in China, though becoming more saturated in terms of penetration, has maintained steady growth in recent years, mainly driven by strong new product launch activities that keep consumers engaged and drive trading up. While consumers’ top hair concerns and ...

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No. of reports 1 of 14