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Diapers and Feminine Hygiene Market Research

Mintel’s diapers and feminine hygiene market research reports provide a comprehensive and extensive overview of the marketplace including information on the diapers and feminine hygiene market size and diapers and feminine hygiene market share.


Mintel’s diapers and feminine hygiene industry reports can help you gain further insight into the diapers and feminine hygiene market trends and gain valuable diapers and feminine hygiene consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute diapers and feminine hygiene industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching need for convenience ...

    Read More
    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  2. Feminine Hygiene and Sanitary Protection Products - UK - March 2016

    “The feminine hygiene and sanitary protection category has grown slowly and steadily in recent years, driven by the feminine hygiene and incontinence sectors. The category has seen a rise in recorded advertising expenditure, with recent campaigns focusing on empowerment as a theme, whilst NPD has ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2016
    UK
  3. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - March 2016

    “The babies’ and children’s nappies and wipes market continues to see sales declines as parents switch to discounters for cheaper purchases. While branded innovation returns in 2015, the slowing birth rate means the market is not expected to return to growth. Babies’ and children’s personal care ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2016
    UK
  4. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - March 2015

    "As the baby boom shows evidence of coming to an end, it may be more relevant for the category to focus on toddlers rather than new-borns. Extending product ranges for older children and offering greater product segmentation by age could be a way to ensure the category shows growth."

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2015
    UK
  5. Feminine Hygiene and Sanitary Protection Products - UK - July 2014

    “Value sales in the sanitary protection, feminine hygiene and adult incontinence market are relatively protected due to the necessity of the products included. However, there is an opportunity for brands in each segment to now seek further growth by offering new products that address many of the ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    July 2014
    UK
  6. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - March 2014

    “The disposable nappy and personal care segments were the worst performers in the market in 2013. Encouraging consumers to switch back to brands, and move away from savvy shopping techniques will be essential for returning the categories to growth.”

    – Charlotte Libby- Senior Beauty Analyst

    Some ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2014
    UK
  7. Sanitary Protection and Feminine Hygiene Products - UK - May 2013

    “With an ageing population, the market could cater better for women who are leaving the sanitary protection market but entering the adult incontinence market. Closing the gap between pre- and post-menopause could come in the form of product ranges targeted to specific needs of this time in a ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    May 2013
    UK
  8. Sanitary Protection Products - UK - May 2012

    “The market for sanitary products is an essential item among women, and yet it has struggled to deliver on growth, because unlike other personal care items, this is a category which offers little in the way of indulgence and luxury, with consumers instead focused solely on performance.”

    – Michelle ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    May 2012
    UK
  9. Nappies and Baby Wipes - UK - April 2012

    “Around 31% of parents use baby wipes for general cleaning. To encourage usage of cleaning-specific wipes, brands (eg Kandoo) could be extended and positioned as ‘toy wipes’, which are ideal for cleaning babies’ and children’s plastic toys, to kill germs but be safe for babies. The wipes could ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    April 2012
    UK
  10. Feminine Hygiene and Sanitary Protection Products - UK - May 2011

    Combined sales of sanitary protection and feminine hygiene products hit £293 million in 2010, flat year on year. The category is expected to register growth in the region of 5% between 2010 and 2015, driven by increases in sales of towels and panty liners.

    Sanpro, to a large extent, is buffered ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    May 2011
    UK
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