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Oral Hygiene Market Research

Mintel’s oral hygiene market research reports provide a comprehensive and extensive overview of the marketplace including information on the oral hygiene market size and oral hygiene market share.


Mintel’s oral hygiene industry reports can help you gain further insight into the oral hygiene market trends and gain valuable oral hygiene consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute oral hygiene industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 33
  1. Oral Health - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental ...

    US $4,395.00 (Excl.Tax)
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  2. Oral Health - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "Oral care sales generated $8 billion in 2017, a modest 0.6% increase from 2016 driven by slowed growth in the toothpaste and mouthwash segments. Oral hygiene routines remain unchanged for most consumers, but around one fifth are working to improve their regimens. While they ...

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  3. Oral Care - US - June 2017

    • Consumer Report
    • June 2017
    • US

    "In a category with slow but steady sales growth and high penetration, factors such as brand, benefits, and costs have the greatest influence in purchase decisions. To maximize growth potential, stakeholders should leverage a need for sensitivity products, products offering a ...

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  4. Natural and Organic Personal Care Consumer - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "The natural and organic personal care market has grown within natural supermarket channels with many users saying they buy more of these products now than they did one year ago. To increase sales and household penetration, players should work to reduce skepticism evoked by ...

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  5. Men's Personal Care - US - October 2016

    • Consumer Report
    • October 2016
    • US

    The men’s personal care market is expected to reach $4.4 billion in 2016, representing growth of 15% when looking at the period from 2011-16. However, sales growth has slowed in recent years as the category stabilized and has been impacted by competition from a growing number ...

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  6. Oral Care - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage. Opportunities exist in key ...

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  7. Personal Care Consumer - US - November 2015

    • Consumer Report
    • November 2015
    • US

    A mature personal care market benefits from widespread product usage of functional items such as oral care and deodorant, while younger women drive growth of discretionary items including facial skincare. Brands can benefit by focusing on gentle products or natural sounding ...

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  8. Oral Care - US - May 2015

    • Consumer Report
    • May 2015
    • US

    "Opportunities exist in the category for brands to increase the frequency of product usage, especially through portable oral care products, and a focus on new product innovations within the floss/accessories/tools segment."

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  9. Men's Personal Care - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up ...

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  10. Oral Care - US - May 2014

    • Consumer Report
    • May 2014
    • US

    "Oral care sales are expected to grow modestly into 2018. However, there are ways for companies and brands to accelerate sales growth, which include influencing consumers to adopt more complex oral care routines, provide better outreach to underserved consumer segments, and ...

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No. of reports 1 of 33