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Beauty and Cosmetic industry - Market Research - trends

Mintel's beauty and personal care market research reports keep your brand looking good in an industry that's always freshening up. From cosmetics and grooming to toiletries and hygiene, our research and analysis gives you detailed intelligence on every market segment and unrivalled insights into the biggest trends of today and tomorrow. It's the only beauty and personal care regime you need to follow.

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No. of reports 1 of 20
  1. Gen Z Beauty Consumer - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, ...

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  2. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  3. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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  4. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

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  5. Fragrances - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in ...

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  6. Oral Care - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage. Opportunities exist in key ...

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  7. Drug Store Retailing - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - ...

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  8. Grocery Retailing - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Retailers across channels are battling for a share of wallets and cash registers, creating what might be the most “crowded” segment in retail. Consumers are enjoying these options and fulfilling their grocery shopping needs by bouncing around to multiple stores that most ...

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  9. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  10. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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No. of reports 1 of 20