£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 495 (Excl.Tax)
£ 495 (Excl.Tax)
£ 3,195 (Excl.Tax)
£ 1,095 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 495 (Excl.Tax)
£ 495 (Excl.Tax)
£ 495 (Excl.Tax)
£ 495 (Excl.Tax)
Beauty and Personal Care Market Research
Mintel’s Beauty and Personal Care market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beauty and Personal Care industry.
Our reports can help you:
Related to: 'Beauty and Personal Care'
Understand the trends impacting the Beauty and Personal Care Industry
The past 5-year trend in the Beauty and Personal Care Industry
The beauty and personal care industry (BPC) was significantly disrupted during the COVID-19 pandemic; value and volume sales declined across most sub-categories, and the professional services market was also impacted. Even prior to the pandemic, value growth in the category had slowed as savvy shopping habits had become the norm, exacerbated by the rise of online and the ability to compare prices across different brands and retailers, as well as widespread discounting activity.
Current BPC Market outlook
The cost of living crisis has accelerated the beauty and personal care industry’s recovery from COVID-19. Inflation has boosted value sales, while the category’s ties to wellbeing and affordable price point further buoy demand, as consumers will turn to BPC products such as makeup and skincare to lift their mood. However, value has gained importance to the consumer, and with innovation in the value, mass and masstige market more compelling than ever before, trading down has become more accessible, subduing growth in the BPC market.
The future five-year trend in the Beauty and Personal Care Industry
Looking ahead to the next five years, Mintel’s beauty and personal care market research indicates that the biggest BPC trends center around three core themes; sustainability, technology and wellbeing. The race is on to make the BPC market less damaging to the environment, impacting innovation in the category, as well as consumer behaviour. Meanwhile, technology is influencing not only how consumers buy BPC products but also how they use them. This goes hand-in-hand with the BPC market’s ties to wellbeing extending beyond enjoyment, as health and science gain importance both in NPD and in the eyes of the consumer.