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Beauty and Cosmetic industry - Market Research - trends

Mintel's beauty and personal care market research reports keep your brand looking good in an industry that's always freshening up. From cosmetics and grooming to toiletries and hygiene, our research and analysis gives you detailed intelligence on every market segment and unrivalled insights into the biggest trends of today and tomorrow. It's the only beauty and personal care regime you need to follow.

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No. of reports 41 of 82
  1. Natural and Organic Personal Care Consumer - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Consumers are expressing some skepticism and apathy toward the natural and organic personal care category. However, this represents an opportunity for brands to be more transparent, show shoppers the long-term value of going green, address consumers based on their current ...

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  2. Home Hair Color - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Functional benefits such as covering grays and long-lasting results are essential, but have also become expected in the hair coloring category. Shoppers are seeking more customized solutions for their hair coloring needs—through products developed specifically for their age, ...

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  3. Men's Personal Care - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The men’s personal care category is expected to grow steadily into 2018. However, there are some challenges. Companies need to look for ways to better engage with older men, determine how male-specific skincare and haircare products can better compete with general market ...

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  4. Shaving and Hair Removal Products - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “Consumers are price driven when shopping the shaving category, but they also demand performance and simplicity. Products that deliver improved functionality and convenience while utilizing technology to encourage increased usage could help drive category growth.”

    – Shannon ...

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  5. Hispanics and Personal Care - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still ...

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  6. Black Haircare - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Image is everything to Black consumers and they are keenly aware that hair plays a key role in how people view them. In the Black community, there are sensitivities revolving around hair. Today, Blacks are learning to embrace and love their hair. It is likely that natural ...

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  7. Teen and Tween Beauty and Personal Care Consumer - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Capturing the attention of the multitasking and often distracted teen and tween audience creates challenges for marketers. Ultimately, capitalizing on teens’ and tweens’ proclivity for sharing information while ‘influencing the influencer’ will be a winning strategy for beauty ...

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  8. Shampoo, Conditioners and Styling Products - US - April 2013

    • Consumer Report
    • April 2013
    • US

    “The haircare category is highly saturated and competitive, creating challenges for manufacturers and retailers to encourage increased consumer spending in the category. However, continued improvements in product functionality combined with the emergence of new segments such as ...

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  9. Nail Color and Care - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “The nail color and care category has experienced strong growth since 2007, with growth forecast through 2017. However, the industry will face challenges as the category becomes more competitive and saturated. New products are critical to category growth, but reaching out to ...

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  10. Marketing to Hispanic Men - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household ...

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No. of reports 41 of 82