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Beauty and Cosmetic industry - Market Research - trends

Mintel's beauty and personal care market research reports keep your brand looking good in an industry that's always freshening up. From cosmetics and grooming to toiletries and hygiene, our research and analysis gives you detailed intelligence on every market segment and unrivalled insights into the biggest trends of today and tomorrow. It's the only beauty and personal care regime you need to follow.

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No. of reports 1 of 40
  1. Attitudes towards Beauty - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Consumers’ desire for and pursuit of a better facial appearance is reflected in their increased usage of beauty products and services across different categories over the last year. Cosmetic surgery, including both skincare services and real surgeries, is considered to offer ...

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  2. Baby Personal Care - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “After fewer new births in 2019, the market has become driven more by the high-end of the sector. Given consumers’ higher demand for products and greater willingness to spend on high-quality products, brands need to seize the opportunity to go premium and highlight ingredient ...

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  3. Beauty Devices - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Consumers no longer only adopt beauty devices as at-home versions of specific skin treatments or cosmetic surgeries. Nowadays, they are seeking beauty devices to cooperate with their skincare products and form an all-around solution to their skin problems. They place great ...

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  4. Facial Skincare - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “The usage rate of basic facial skincare products has increased compared to 2017, with more uptrends seen in facial cleanser and suncare products. Although they are not high-priced products like serums, premiumisation opportunities exist for facial cleanser by offering more ...

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  5. Sunscreen Products - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “The market is experiencing fast growth and consumers are becoming savvier and their needs are evolving from high-index SPF/PA to strong protection results delivered by advanced technology and ingredients. Future opportunity lies in meeting consumers’ trade-up demand for safer ...

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  6. Bodycare - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “Bodycare is less likely to be considered as essential when compared to other beauty and personal care categories, therefore this market relies on product innovations to draw consumer attention and drive trial and usage. Incorporating added benefits, ingredients or formats that ...

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  7. Colour Cosmetics - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “When targeting a face base make-up product at women aged 30 or above, the feature ‘have benefits on skin appearance’ is listed as the most important feature to have. In 2018, claims such as ‘anti-aging’ and ‘reduce fine lines’ appeared in more new launches in China but still ...

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  8. Fragrances - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance ...

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  9. Consumer Attitudes towards Beauty Services - China - October 2017

    • Consumer Report
    • October 2017
    • China

    “Relaxation and instant results are the perceived advantages of beauty services and should be further strengthened to compete against the rise of home-use beauty devices, which are considered better at saving time and being convenient to use. Perceptions of safety will be a key ...

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  10. Facial Skincare - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “China’s facial skincare market is dynamic and robust.  Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains. Digital technology is also ...

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No. of reports 1 of 40