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Beauty and Cosmetic industry - Market Research - trends

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods, toiletries and cosmetic industry trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Multi-Level Marketing and the Beauty Industry - US - September 2019

    "Multi-level marketing is one section of the beauty industry, which consists of direct sales companies, that uses referral-based or peer-to-peer selling. The nature of the business structure creates opportunities, with customers having the ability to represent companies, but also challenges, as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  2. Luxury Beauty Consumer - US - September 2019

    "Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern perceptions of luxury, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  3. Men's Personal Care - US - September 2019

    "The men’s personal care market, currently valued at more than $4.4 billion in annual sales, has been growing steadily since 2014. This growth is largely driven by men’s interest in personal hygiene essentials such as shampoos and deodorants. As traditional gender norms continue to shift, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  4. Black Haircare - US - August 2019

    "The Black haircare market has evolved into regimen maintenance and styling, with chemical product use concentrated among the few who will always be customers. Having chemical-free hair is no longer the big story, but rather how Black consumers’ beliefs and perceptions of their hair impacts their ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  5. Bodycare and Deodorant - Hispanics - US - August 2019

    "Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  6. Color Cosmetics - US - July 2019

    "The color cosmetics market is highly dependent on new product development, as inspired by trends in fashion and beauty. In 2019, total US retail sales for the color cosmetics market is expected to exceed $11.1 billion. Most recently, as innovations in lower-priced offerings have gained traction, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  7. Bodycare and Deodorant - US - July 2019

    "The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  8. The Millennial Beauty Consumer - US - June 2019

    "Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  9. Oral Health - US - June 2019

    "For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental products to achieve and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    US
  10. Gen Z Beauty Consumer - US - May 2019

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
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