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Beauty and Cosmetic industry - Market Research - trends

Mintel's beauty and personal care market research reports keep your brand looking good in an industry that's always freshening up. From cosmetics and grooming to toiletries and hygiene, our research and analysis gives you detailed intelligence on every market segment and unrivalled insights into the biggest trends of today and tomorrow. It's the only beauty and personal care regime you need to follow.

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No. of reports 1 of 253
  1. Beauty and Personal Care Accessories - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "High penetration of category staples combined with long purchase cycles creates challenges in growing the market. To compete in this space, brands must offer additional benefits or claims to stand out to consumers. Social media and influencer collaborations present ...

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  2. Beauty Devices - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices ...

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  3. Multi-Level Marketing and the Beauty Industry - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Multi-level marketing is one section of the beauty industry, which consists of direct sales companies, that uses referral-based or peer-to-peer selling. The nature of the business structure creates opportunities, with customers having the ability to represent companies, but ...

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  4. Luxury Beauty Consumer - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Luxury beauty brands find acceptance among most women, with broad use across demographic lines. While luxury often roots itself in iconic brand identities, the luxury beauty consumer continues to evolve. This necessitates that makers and marketers align with more modern ...

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  5. Men's Personal Care - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The men’s personal care market, currently valued at more than $4.4 billion in annual sales, has been growing steadily since 2014. This growth is largely driven by men’s interest in personal hygiene essentials such as shampoos and deodorants. As traditional gender norms ...

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  6. Black Haircare - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "The Black haircare market has evolved into regimen maintenance and styling, with chemical product use concentrated among the few who will always be customers. Having chemical-free hair is no longer the big story, but rather how Black consumers’ beliefs and perceptions of their ...

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  7. Bodycare and Deodorant - Hispanics - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily ...

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  8. Color Cosmetics - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The color cosmetics market is highly dependent on new product development, as inspired by trends in fashion and beauty. In 2019, total US retail sales for the color cosmetics market is expected to exceed $11.1 billion. Most recently, as innovations in lower-priced offerings ...

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  9. Bodycare and Deodorant - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help ...

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  10. The Millennial Beauty Consumer - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen ...

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No. of reports 1 of 253