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Beauty and Cosmetic industry - Market Research - trends

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods, toiletries and cosmetic industry trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Colour Cosmetics - Eye and Eyebrow - China - June 2018

    “Eye and eyebrow colour cosmetics are usually harder to apply and require more make-up techniques to create a delicate look, highlighting the importance of NPD (New product development) in easy-to-use products in this category. Eyeshadow holds the greatest growth potential in the next few years, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2018
    China
  2. Colour Cosmetics - Face - China - June 2018

    “Consumers still value highly base make-up products, but focus has slightly moved to point make-up products as they are not only calling for nude look now as much as they were in 2017. The new trend found in 2018 is to achieve a delicate finish by using corresponding products for each step of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2018
    China
  3. Nappies - China - May 2018

    “Consumption premiumisation has further fuelled the market growth and tariff reduction will bring opportunities to international brands and also threat domestic brands. The agreement on nappy choices of mums and dads shows a chance to involve dads into purchasing nappy. Keep investing in high ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    China
  4. Colour Cosmetics - Lip - China - May 2018

    “When it comes to lip colour cosmetics, Chinese consumers, especially young women, are more trend-driven instead of innovation-driven. In the past few years, they have kept speeding up their purchase cycle to follow the evolving trends, which keeps the strong growth going. However, more ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2018
    China
  5. Facial Masks - China - April 2018

    “Male consumers will be a new growth point for the facial mask market. Brands encouraging usage frequency is the main driver of market growth. The future market is about product innovation and ingredient education, while paying attention to the causation of skin problems such as air pollution.”
    – ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  6. Attitudes towards Prestige Facial Skincare Products - China - April 2018

    “Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  7. Oral Hygiene - China - March 2018

    “Innovation in technology, product claims and packaging is driving both mature and newer product types such as electric toothbrushes and toothpaste for sensitive teeth, to continuously grow. Niche brands like Lion and Kao become more competitive and are posing challenges to big players by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  8. Managing Skin Conditions - China - February 2018

    “Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more preventative usage by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  9. Beauty Retailing - China - February 2018

    “Providing personalised designed products is perceived as an upcoming trend, and is especially an area needing most attention in bricks-and-mortar stores. This approach can help to win back lapsed offline buyers and differentiate from online offerings. Online channels should explore beyond price ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  10. Haircare - China - January 2018

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China