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Beauty and Cosmetic industry - Market Research - trends

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods, toiletries and cosmetic industry trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Attitudes towards Prestige Facial Skincare Products - China - April 2018

    “Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  2. Oral Hygiene - China - March 2018

    “Innovation in technology, product claims and packaging is driving both mature and newer product types such as electric toothbrushes and toothpaste for sensitive teeth, to continuously grow. Niche brands like Lion and Kao become more competitive and are posing challenges to big players by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  3. Managing Skin Conditions - China - February 2018

    “Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more preventative usage by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  4. Beauty Retailing - China - February 2018

    “Providing personalised designed products is perceived as an upcoming trend, and is especially an area needing most attention in bricks-and-mortar stores. This approach can help to win back lapsed offline buyers and differentiate from online offerings. Online channels should explore beyond price ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  5. Haircare - China - January 2018

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  6. Consumer Attitudes towards Beauty Devices - China - November 2017

    “Credibility is particularly important in beauty device market. It highlights the key areas to pay attention to – proved result, safety assurance, reliable purchase channel and believable recommendation from people they know or from professionals. Having said this, the prudent attitude is unlikely ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  7. Consumer Attitudes towards Beauty Services - China - October 2017

    “Relaxation and instant results are the perceived advantages of beauty services and should be further strengthened to compete against the rise of home-use beauty devices, which are considered better at saving time and being convenient to use. Perceptions of safety will be a key battle ground, with ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2017
    China
  8. Baby Personal Care - China - September 2017

    “Dads and mums are showing similar caring about their kids and are willing to try innovations, which means opportunities for these formerly niche products. The key is how to convince parents of the effectiveness and safety of these products. Famous brand names are not that trustworthy and parents ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2017
    China
  9. Facial Skincare - China - August 2017

    “Consumers think basic product benefits like hydrating and whitening are the most important signals when they are evaluating product effectiveness, indicating the core impressions brands should deliver primarily. Safety assurance, like no irritation, no side effect, are also the things every brand ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2017
    China
  10. Colour Cosmetics - China - July 2017

    “There is strong consensus that using make-up is a useful technique to boost confidence and at the same time to show respect for others. Particularly for middle-age women in their 30s and mums, being a charming individual with independence and maturity drives them to wear make-up every day. This ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
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