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Beauty and Cosmetic industry - Market Research - trends

Mintel's beauty and personal care market research reports keep your brand looking good in an industry that's always freshening up. From cosmetics and grooming to toiletries and hygiene, our research and analysis gives you detailed intelligence on every market segment and unrivalled insights into the biggest trends of today and tomorrow. It's the only beauty and personal care regime you need to follow.

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No. of reports 1 of 106
  1. Facial Masks (Responding to COVID-19) - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Fierce competition in the facial masks market before COVID-19 has resulted in increasing communication costs and homogenisation. Opportunities now lie in exploring innovations to tackle skin issues triggered by new lifestyles (eg wearing face masks when in public) after ...

    US $4,460.00 (Excl.Tax)
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  2. Attitudes towards Prestige BPC Products - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Scientific factors including ‘developed by experienced researchers’ and ‘uses advanced processing technique’ are the top features linked with a prestige brand image, which implies that brands need to focus on developing better products instead of allocating their budgets on ...

    US $4,460.00 (Excl.Tax)
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  3. Oral Care - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Over half of consumers are keen on using gum caring and anti-sensitivity toothpastes even if they haven’t experienced related dental problems. This makes the idea of prevention over treatment solid and could be expanded into other functions, such as whitening, preventing ...

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  4. Clean Beauty - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Though gathering positive attitudes from consumers, further growth of clean beauty is likely to be hindered due to low awareness in China market and consumers’ cognitive ambiguity. This calls for brands’ efforts on consumer education on its differentiation from current ...

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  5. Beauty Retailing - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Bricks-and-mortar stores are no longer just a place to sell products but also a destination to create experiences for consumers, the focus should not only be selling products with price competition with online channels, but shift to create memorable experiences, to provide ...

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  6. Hair Colourants and Styling Products - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Hair colourants, in consumers’ minds, work as a display of fashion, rather than serving as a cover for aged grey hair. The widely held keenness towards trendy hair colours implies that brands need to alter their product images via marketing communications to present in a more ...

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  7. Haircare - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers’ awareness of hair and scalp care both increased in the last year, though anti-hair loss and hair volumising are yet to take off, as consumers’ attention is more focused on obvious hair issues like split ends and dryness. But 25-29 year olds are worrying about hair ...

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  8. Feminine Hygiene and Sanitary Protection Products - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Savvy consumers are propelling market evolution with their attention to health and wellness and driving an expedited innovation cycle with their limited brand loyalty. R&D is primarily focused on expanding the dimensions of product features, to develop products with dedicated ...

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  9. Soap, Bath and Shower Products - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Showers and baths play an increasingly important role in modern consumers’ daily routines. The purpose of taking a shower or bath is moving beyond just cleaning, and is becoming part of their skincare regimen with inclusion of skincare benefits in shower/bath products, and as ...

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  10. Attitudes towards Beauty - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Consumers’ desire for and pursuit of a better facial appearance is reflected in their increased usage of beauty products and services across different categories over the last year. Cosmetic surgery, including both skincare services and real surgeries, is considered to offer ...

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No. of reports 1 of 106