Cannabis and CBD Market Research

Mintel’s Cannabis and CBD market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the CBD and legal Cannabis industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Cannabis Retail: Positioning and Marketing Report 2024

    In states where recreational cannabis is legal, 35% of adults aged 22+ use cannabis for this purpose. Recent trends, such as the rise of 'sober curious' behaviors, have..."

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    US Cannabis in Food and Drink Market Report 2024

    Engaging across all age demographics is crucial for maximizing the potential of edibles and drinkables. Young men remain the strongest force, but women and older consumers cannot be..."

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    US Cannabis in Food and Drink Market Report 2023

    "Cannabis edibles and beverages are navigating the crossroads of consumer wellness demands and regulatory complexities. As premium and health-focused offerings surge in popularity, accurate dosing, consistent quality and..."

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    Germany Attitudes towards CBD in Health Products Consumer Report 2023

    CBD's novelty challenges brands to address knowledge gaps, persisting stigma and hyped up expectations. Educational efforts and personalised guidance are crucial for future success. Hannah Sandow, Health &..."

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    US Cannabis and Health Market Report 2023

    “The landscape of cannabis and health in the US is rapidly evolving. A growing acceptance of cannabis, increased interest in cannabis products, rising trends in micro-dosing, exploration of..."

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    US Cannabis Retail Market Report 2023

    "The cannabis industry is on a positive growth trajectory thanks to expanding legalization and increased consumption. Still, the industry faces hurdles including heavy regulation, price compression, oversupply and..."

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    US Recreational Cannabis Consumer 2023

    “The cannabis market has always been distinctive and complex. Usage remained steady in 2022 despite high inflation that is expected to continue in 2023, which further demonstrates its..."

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