Cannabis and CBD Market Research

Mintel’s Cannabis and CBD market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the CBD and legal Cannabis industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    In states where recreational cannabis is legal, 35% of adults aged 22+ use cannabis for this purpose. Recent trends, such as the rise of 'sober curious' behaviors, have..."
    Engaging across all age demographics is crucial for maximizing the potential of edibles and drinkables. Young men remain the strongest force, but women and older consumers cannot be..."
    "Cannabis edibles and beverages are navigating the crossroads of consumer wellness demands and regulatory complexities. As premium and health-focused offerings surge in popularity, accurate dosing, consistent quality and..."
    CBD's novelty challenges brands to address knowledge gaps, persisting stigma and hyped up expectations. Educational efforts and personalised guidance are crucial for future success. Hannah Sandow, Health &..."
    “The landscape of cannabis and health in the US is rapidly evolving. A growing acceptance of cannabis, increased interest in cannabis products, rising trends in micro-dosing, exploration of..."
    "The cannabis industry is on a positive growth trajectory thanks to expanding legalization and increased consumption. Still, the industry faces hurdles including heavy regulation, price compression, oversupply and..."
    “The cannabis market has always been distinctive and complex. Usage remained steady in 2022 despite high inflation that is expected to continue in 2023, which further demonstrates its..."
    “CBD and THC are unique products in their own right that happen to have some opportunities when used together—either in a single dose or as part of a..."
    “Cannabis accessories are necessary for consumption of a range of cannabis formats, and simply elevates others. Unlike cannabis, they are not restricted for sale, making one of the..."
    “While cannabeauty use remains relatively low, the category has experienced steady growth in adoption from 2020-22. What’s more, strong future interest points to a market poised for future..."
    “In an era of high demand for functional foods, the use of CBD in food and drink aligns with current wellness trends. However, questions over efficacy and consistent..."
    “While health is a strong opportunity for CBD brands, market players shouldn’t assume consumers know the benefits of the compound and the products that contain it. Education efforts..."
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