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Fashion Market Research, Clothing, Footwear and Accessories

Mintel's clothing, footwear and accessories market research reports keep you in step with the fastest-moving sector in retail. From shoes to scarves and everything in between, our research and analysis gives you detailed intelligence on all market segments and unrivalled insights into today's consumer preferences - and the trends of tomorrow. Smarter thinking is always in style.

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3 Item(s)
  1. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

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  2. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  3. Black Consumers and Social Media - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still ...

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3 Item(s)