Fashion

Fashion Market Research

Mintel’s Fashion market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fashion industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The future of the German fashion industry lies in merging the online and in-store channels, and in combining quality and affordability – all while embracing AI to meet evolving consumer demands. Silke Lambers, Senior Research Analyst - Fashion, Germany..."
    With the economic outlook uncertain, consumers pay more attention to the value-preserving properties of jewellery and accessories. In the long run, "treat/reward oneself" and better self-expression will primarily drive the consumption of fashion accessories. Diana Shao, Category Director, Retail, Technology and Media, China Reports ..."
    The growth potential of sportswear lies in expanding its use in different scenarios and becoming a part of daily life. Brands should focus on enhancing fashion attributes while maintaining professional capabilities.Blair Zhang, Senior Research Analyst, Consumer Trends, Fashion and Luxury, China ..."
    The German watches & jewellery market's resilience, fuelled by a growing demand for luxury and branded experiences, is further driven by innovations like lab-grown diamonds and recycled metals. Silke Lambers, Senior Research Analyst - Fashion, Germany..."

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    Summer 2023 benefitted from significant pent-up demand, as consumers updated their wardrobes for holidays abroad and staycations, as well as events such as weddings Tamara Sender Ceron, Associate Director, Fashion Retail ..."
    Footwear is a central part of consumers' wardrobes. They look to brands to help them express their styles and interests, and keep them comfortable across occasions. Katie Hansen, Senior Analyst, Retail & eCommerce ..."
    The clothing market has benefitted from its potential to lift the mood as consumers buy outfits for socialising and holidays, but savvier shopping dents sales. Tamara Sender Ceron, Associate Director, Fashion Retail ..."
    The rise of non-specialists in the footwear market in Germany shows how consumers increasingly shop for complete outfits. To encourage engagement, retailers can leverage technology to help buyers find their unique styles. Lena Rittmann - Analyst ..."
    Mintel's eco-conscious fashion consumer groups illustrate how the shift from Sustainable Enthusiast to Eco-Chic Fashionista makes sustainability a must-have. Silke Lambers, Senior Research Analyst - Fashion, Germany ..."
    According to our Germany clothing retail report, 2023 is proving challenging for clothing retailers in Germany, but brands can use generative AI technology and avatars to keep shoppers engaged and help them buy better-fitting clothes. Armando Falcao, Associate Director - Retail Reports ..."
    The jewellery and watches market remains resilient, held up by the luxury end, with lab-grown diamonds and increased traceability driving new trends in the market. Fiona McDonald, Retail Analyst ..."
    “Today’s consumers have reached a consensus on wearing loungewear at home, and their consideration of a product’s basic value has become more multifaceted. Brands need to take into account consumers’ real demands in order to provide products that truly meet their needs. The demand for ‘treating yourself’ and gifting occasions..."