Consumer and Trends

Consumer Insights Market Research

Mintel’s consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    India Attitudes to Desserts (including Ice Creams) Consumer Report 2025

    India's dessert category is evolving under the influence of social media buzz, café culture, and rising health-consciousness, reshaping how Indians indulge. Gen Z is emerging as the main growth..."

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    Germany Attitudes towards Bread and Bread Products Consumer Report 2025

    Easing inflation helped the German bread market stabilise in 2025. With German bakeries facing a continuous decline in numbers amidst labour shortages, retail has the opportunity to take..."

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    China Active Consumer: 2025

    Develop performance-readiness solutions for light exercisers This report looks at the following areas: Key market factors influencing the sports and exercise market Product innovation trends to watch ..."

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    US Singles and Socializing Consumer Report 2025

    While the marriage rate decline has slowed, singlehood is becoming mainstream. An estimated 42% of US adults are unpartnered, and most single adults are not currently seeking a..."

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    Germany Attitudes towards Luxury Consumer Report 2025

    Germany's luxury market is experiencing headwinds due to sustained economic uncertainty and associated cautious consumer spending. Almost half of Germans, in fact, agree..."

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    US Working Lifestyles Consumer Report 2025

    The US labor force, now 163 million strong, faces a new period of moderate growth at just 0.5% annually. This marks a pivot from a worker-led to an..."

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    UK Attitudes Towards Luxury Consumer Report 2025

    A majority of consumers research luxury items on social media prior to purchasing, indicating a major shift in the discovery phase of the customer journey. This focus on..."

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    Germany Attitudes towards Banking Consumer Report 2025

    As new players enter the German banking sector, the competition for customers is heating up. However, with 64% of Germans concerned about the economic situation despite improved financial..."

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    Germany Financial Lifestyles Consumer Report 2025

    75% of Germans say trying to maintain financial stability makes them avoid unnecessary spending. This highlights a conservative approach to money management, even as inflation nears the 2%..."

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    China Social Lives and Communities Consumer Report 2025

    To truly bring a brand community to life, start by defining why these people should come together. Align consumers' shared needs and the brand's goals to give the..."

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    Canada Sustainable Consumer: 2025

    When it comes to sustainable consumption, it's important to remember a key axiom: consumers act in their own self-interests. That's not meant to be a judgment, but rather..."

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    Germany Attitudes towards Age-inclusive Beauty Consumer Report 2025

    Persistent cost pressures continue to dampen discretionary beauty spend in Germany. Only 4% of consumers would allocate extra monthly funds to BPC, underscoring a market primed for value-driven,..."

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