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Consumer and Trends

Consumer Insights Market Research

Mintel’s consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Consumer Insights'

Related to: 'Consumer Insights'

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    UK Breakfast Eating Habits Consumer Report 2026

    Market Intelligence ReportBreakfast FoodsConsumer HabitsUK
    World cuisine holds untapped potential in the breakfast space, two in three under-35s breakfast eaters drawn to ideas for putting such twists on this meal. While this poses..."

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    Germany Attitudes towards Healthy Eating and Drinking: 2026

    Market Intelligence ReportHealth and WellnessConsumer AttitudesGermany
    Healthy eating and drinking intentions in Germany have strengthened in 2026. 68% of Germans try to eat or drink healthily all or most of the time (+4pp vs..."

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    Germany Attitudes towards Sports Nutrition: 2026

    Market Intelligence ReportSpecialised NutritionConsumer AttitudesGermany
    Germans' health and self-care prioritise act as protective factors for sports nutrition, keeping spend resilient and growth strong. Despite ongoing price pressure, sports nutrition usage is expanding faster..."

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    Germany Attitudes towards Organic Food and Drink: 2026

    Market Intelligence ReportFoodConsumer AttitudesDrinksGermany
    74% of Germans say minimal processing matters more than the organic label, even as organic purchasing continues to rise. This signals that consumers increasingly evaluate organic through a..."

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    Canada Lunch Eating Habits, Motivations and Attitudes Consumer Report 2026

    Market Intelligence ReportFoodConsumer HabitsCanada
    Lunch is essential to most Canadians' daily routines, with 80% agreeing it is important to take time for lunch not only to eat but to have a mental..."

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    UK Kitchen Cleaning Habits Consumer Report 2026

    Market Intelligence ReportCleaning ProductsConsumer HabitsUK
    Kitchen cleaning habits are shaped by cost pressures and a preference for simplicity. With 75% of UK adults responsible for kitchen cleaning having used multipurpose products, value and..."

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    UK Attitudes towards Sunless Tanning: 2026

    Market Intelligence ReportSuncareConsumer AttitudesUK
    58% of UK self‑tan users tried a sunless tanning brand they hadn't used before in 2025, a notably high level of experimentation for a category traditionally shaped by..."

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    Germany Attitudes towards Cooking at Home: 2026

    Market Intelligence ReportCookingConsumer AttitudesGermany
    Cooking fatigue is increasingly shaping home cooks' behaviour. 42% feel too exhausted to put much effort into cooking or preparing meals most days, driving up usage of prepared..."

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    American Consumers and Culture: 2026

    Market Intelligence ReportConsumer InsightsUS
    American culture is widely perceived as competitive, fast‑paced and individualistic, long shaped by economic, technological and demographic trends and the vision of the US Founding Fathers. Much attention..."

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    Germany Lifestyles of Generation Z Consumer Report 2026

    Market Intelligence ReportConsumer InsightsGermany
    German Gen Zs are confronting adulthood against a backdrop of economic challenges. Notably, 61% say they are saving more compared to a year..."

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    US Consumer Attitudes toward Fintech: 2026

    Market Intelligence ReportFinTechConsumer AttitudesUS
    Fintech usage has crossed a threshold from novelty to normalized behavior: nearly 60% of Gen Z adults report using crypto and one‑tap payments via wearables are increasingly embedded..."

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    UK Bathroom Cleaning Habits Consumer Report 2026

    Market Intelligence ReportConsumer HabitsCleaning ProductsUK
    The pressures of the rising cost of living are reshaping household priorities. With 38% of UK adults responsible for bathroom cleaning saying low prices are the most important..."

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