Consumer and Trends

Consumer Insights Market Research

Mintel’s consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Signalling the compelling potential for cutting-edge sugar reduction technology to stand out as a USP, 59% of consumers say they would like their favourite treat brands to explore new sugar reduction technologies. However, the recent spotlight on ultra-processed foods has added to scrutiny faced by artificial sweeteners. Three in..."
    The colour cosmetics market in Thailand is experiencing a shift towards minimalism, as consumers increasingly prefer spending on essential makeup items that save time and money. This is accompanied by a growing demand for makeup products that integrate skincare benefits, driven by the desire for harm-free ingredients and solutions to..."
    The cost of living crisis has increased reliance on unsecured credit. Although 65% of unsecured credit holders say the cost of living crisis has made them focus on debt reduction, only 20% of Brits actually reduced non-mortgage debts in the three months to August or planned to do so in..."
    This report looks at the following areas:Track changes in participation rates for various mass sports (including badminton, table tennis, etc) and outdoor activities (including running, hiking/mountain climbing, etc)Segment consumers by their participation frequency in outdoor activities, categorising them as non-participants, occasional dabblers, potential participants, growing enthusiasts and outdoor aficionados. Subsequently,..."

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    More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values and beliefs align with their own. Socially conscious shopping requires time and effort, and consumers' ethical considerations vary across categories. Brands interested..."
    There is a stark contrast between how true singles see themselves and how society perceives them; for instance, only 21%of true singles see themselves as lonely vs 39% of all Germans. This offers brands a..."
    This report looks at the following areas: Overview of the snack category and main consumers. Types of snacks consumed and where purchased. Reasons for snacking and choice factors by level of importance. Interest in health and nutritious claims. Interest in flavor innovation. Attitudes, perceptions and changing habits toward snack consumption. ..."
    Over half (55%) of Germans limit/reduce the amount of sugar in their diet, but there has been minimal movement in terms of reduction in the past four years – highlighting the continued appreciation of sweet treats. 37% of Germans believe they consume 'about the recommended maximum'..."
    The US population is becoming increasingly diverse, with substantial growth in multiracial, Asian and Hispanic communities. Younger generations are more diverse and exhibit strong interest in cultural heritage and representation. These demographic and cultural shifts have had significant implications for brand loyalty. While loyalty continues to be driven by high-quality..."
    This report provides an analysis of the current state of attitudes to food waste in RoI and NI. It focuses on the financial, social and legislative drivers behind food waste and food waste reduction, including the impact of the cost of living crisis and pieces of legislation such as the..."
    Fandoms and fan culture have been a consistent pillar of pop culture for decades. The advent of the internet and social media, however, brought new visibility and scalability to fan culture, eventually giving shape to a new tier of fandom: the Superfan*. Online platforms not only brought new ways for fans..."
    This report looks at the following areas: This is an annual Report summarising consumer trends in China. Analysis of China's economic development and development trends through key socio-economic and demographic indicators Overview of the recovery and development of the overall consumer market (covering forecasts for 2024 and a long-term outlook for..."