Consumer and Trends

Consumer Insights Market Research

Mintel’s consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Consumer interest in natural and organic foods returned to 2021 levels after softening in 2023, when rising food inflation likely dampened purchasing habits. While this is promising for..."
    The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses..."
    Some 62% of parents/grandparents of 0-15 year olds are happy to take nutritional advice for their child/grandchild from an AI. Use of this..."
    62% of Germans see their homes as safe havens. When external chaos is loud, consumers turn inward, seeking comfort in manageable activities and..."
    Half of Millennials who don't currently have children don't want them in the future. Birth rates have been steadily declining over the past decade, and especially among women..."
    Two thirds of adults eat breakfast on most mornings, confirming breakfast's status as an important way to start the day. Still, the broader blurring of the line between..."
    Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products..."
    Brands can drive growth in the natural and organic cosmetics market by tackling overlooked skin concerns and ensuring safety for older shoppers. To engage younger users in the..."
    Subscription streaming services and video-sharing platforms continue to challenge traditional broadcast TV, with live TV viewership steadily declining. Despite this shift, certain factors still draw UK viewers to..."
    While Germans continue to spend cautiously on discretionary items in the face of economic uncertainty and multiple crises, the number of live sports viewers is on the rise...."
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."
    The outlook on President Trump’s second administration reflects the country's continued, deep political divide; however, there are widespread concerns about the future of American democracy on both sides..."
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