Consumer Attitudes

Consumer Attitudes Market Research

Mintel’s Consumer Attitudes market research combines the latest consumer intelligence, market insights and expert recommendations to help you understand how consumer attitudes are changing and the effect this has on your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Consumer Attitudes'

Related to: 'Consumer Attitudes'

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    Signalling the compelling potential for cutting-edge sugar reduction technology to stand out as a USP, 59% of consumers say they would like their favourite treat brands to explore new sugar reduction technologies. However, the recent spotlight on ultra-processed foods has added to scrutiny faced by artificial sweeteners. Three in..."
    The cost of living crisis has increased reliance on unsecured credit. Although 65% of unsecured credit holders say the cost of living crisis has made them focus on debt reduction, only 20% of Brits actually reduced non-mortgage debts in the three months to August or planned to do so in..."
    Over half (55%) of Germans limit/reduce the amount of sugar in their diet, but there has been minimal movement in terms of reduction in the past four years – highlighting the continued appreciation of sweet treats. 37% of Germans believe they consume 'about the recommended maximum'..."
    This report provides an analysis of the current state of attitudes to food waste in RoI and NI. It focuses on the financial, social and legislative drivers behind food waste and food waste reduction, including the impact of the cost of living crisis and pieces of legislation such as the..."
    Embracing the rise of experiential luxury consumption and developing brand localisation narratives will help brands gain long-term market recognition.Blair Zhang, Senior Analyst, China InsightsMarket DefinitionsLuxury goods refer to high-priced products offered by recognised luxury brands, including fashion items and leather goods (such as bags, clothing, footwear, hats, belts), perfumes, fragrances..."
    The rising cost of living has led 73% of takeaway orderers in Germany to reduce their overall takeaway food orders. Despite economic pressure, takeaway remains an important part of German consumers' habits, driven by the desire for convenience, variety and indulgence; 25% of Germans still order takeaway meals at least..."
    For German consumers, financial means are a strong barrier to healthier food and drink consumption. Looking ahead, holistic health based around gut health and naturalness will take centre stage. Adam Millward, Associate Research Analyst - Mintel Reports..."
    While 60% of German consumers agree that single-use cleaning products are bad for the environment, 47% struggle to tell which products are actually sustainable. This confusion is likely caused by the lack of standardised sustainability claims, and brands should therefore clearly label their packaging to indicate if their product is..."
    This report looks at the following areas:Consumers' outfit preferences for different occasions, sources of outfit inspiration and style preferences: as consumers move between ever more diverse everyday occasions and the lines between these occasions become increasingly blurred, their demand for versatile outfits is growing, further fuelling the popularity of clothes..."
    72% of Germans use convenience food & drink products, rising to 90% of 16-34s. Usage declines with age, however, which must be addressed in light of Germany's ageing society. There is growing demand for more natural ingredients in convenience food & drink, with 50% of category users agreeing that such..."
    Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ..."
    The home is like a canvas that can be filled in however the owner desires; an important vehicle through which people can express their attitude to life and lifestyle demands. The diversity of uses for the home space has also fuelled creativity in renovation demands. Frank Zhang, Senior Analyst, China..."