Consumer Habits

Consumer Habits Market Research

Mintel’s Consumer Habits market research combines the latest market intelligence, industry insights and expert recommendations to help you understand current consumer behaviour and anticipate future trends.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Subscription streaming services and video-sharing platforms continue to challenge traditional broadcast TV, with live TV viewership steadily declining. Despite this shift, certain factors still draw UK viewers to..."
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."
    This report looks at the following areas: Overview of the alcoholic drinks market and five-year forecast Brand developments in the alcoholic drinks market and notable new product trends ..."
    To resonate with parents, brands must move beyond mere performance claims to double down on natural ingredients, child safety, and creating fun and ease at home. Yasemin Holtemayer, Research..."
    For many Germans, consuming media is an affordable and popular way to unwind, especially at a time of heightened uncertainty. Moreover, younger generations use media as a way..."
    Shifting priorities have led to shorter daily beauty/grooming routines for both women and men. Daily hair washing and showering is now optional for many. Young German men are..."
    Cooked breakfasts have gained ground as an at-home choice, from 19% to 25% of at-home breakfast eaters in 2022 and 2024, respectively. This..."
    In 2024, despite 85% of Germans joining the holiday shopping spree and buying Christmas gifts, retail sales for the Christmas period rose by..."
    Hispanic shoppers prioritize price/deals when grocery shopping, and they are confident in their knowledge of which stores have the best prices. As budget pressures force tighter trade-offs, consumers..."
    This report looks at the following areas:Frequency of home cooking and baking, and changes in cooking/baking habitsReasons for cooking/baking at homeTypes of products bakedAttitudes towards using ready meals..."
    The automotive market is becoming increasingly competitive. Car companies are strengthening their in-house development of core software and hardware, leading to a steady fall in the price of..."
    55% of German internet users aged 16-34 spend more time researching products/services online now than they did a year ago, while "
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