Consumer Habits

Consumer Habits Market Research

Mintel’s Consumer Habits market research combines the latest market intelligence, industry insights and expert recommendations to help you understand current consumer behaviour and anticipate future trends.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    This report looks at the following areas: Overview of the snack category and main consumers. Types of snacks consumed and where purchased. Reasons for snacking and choice factors by level of importance. Interest in health and nutritious claims. Interest in flavor innovation. Attitudes, perceptions and changing habits toward snack consumption. ..."
    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."
    The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking.Jocelyn Xu, Senior Research Analyst – Food & Drink ..."
    Generative AI has unlocked unmatched productivity and personalisation opportunities for media brands, but mixed sentiment calls for promoting its value to get consumers on board. Jan Urbanek - Principal Analyst..."
    The high consumption of sweets and desserts is associated with improving mood and satisfying desire.Laura Menegon, Analyst Food & Drink, LATAM ..."
    Flexible breakfast eating patterns require convenient on-the-go ready meals, multi-purpose breakfast snacks, and satiating options to keep German consumers full and satisfied. Charlotte Sander - Associate Analyst..."

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    Consumers are more value-conscious than ever amid economic pressures. However, value is more than budget, as convenience, quality and premium all play a role. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    "Under the influence of the overall environment, there has been a shift in mindset among consumers in lower tier cities, with co-existing ‘compensation demands’ driving spending on self-pleasing, and ‘protection demands’ prompting investment in the future. There is also a simultaneous focus on the need for real consumer satisfaction offered..."
    Technology advancements, such as the use of generative AI, will appeal to viewers to help reduce decision fatigue and enhance the viewing experience. Yogita Burke, Cross-category Research Analyst ..."
    Brazilian consumers have adopted healthier alcoholic drinks consumption habits, favoring quality over quantity on most consumption occasions.Laura Menegon, Analyst Food & Drink, LATAM ..."
    According to our research on German consumers’ cleaning habits, getting tasks done as quickly as possible is highly important to people in Germany. Brands that offer easy-to-use products and tap into technologies, such as AI and robots, will be favourised by consumers. Yasemin Holtemayer, Research Analyst - Household Care, Germany ..."
    “As Brazilians adopt a more hybrid lifestyle, they become less avid for household cleaning routines, and attributes related to value gain more importance, both for saving money and time. Despite consumers’ interest in solutions based on sustainability and convenience, brands face the challenge of making them more affordable. Social media..."