Germany Attitudes towards Snacking Consumer Report 2025
Snacking remains well established, but stagnant. As an impulse-driven segment, snacks need to appease novelty demands for consumers seeking rewarding and mood boosting properties. Indeed, 53% of German..."
Germany Attitudes towards Low- and No-Alcohol Drinks Consumer Report 2025
One quarter of Germans do not drink alcohol – marking a 3pp rise on 2024 figures. This highlights intentions to improve physical health, and the apparent dispensable nature..."
German Lifestyles Consumer Report 2025
85% of Germans are feeling the day-to-day impact of inflated prices. Even though inflation has decreased to more conventional levels, Germans are still feeling..."
Germany Attitudes towards Luxury Beauty Consumer Report 2025
The German luxury beauty market is on a path of modest but steady growth to 2030, with younger consumers acting as key drivers. This group values both premium..."
Germany Consumer Attitudes towards Insurance Report 2025
60% of policyholders in 2025 say the increased cost of living has made it difficult to afford insurance. Many are likely to adjust..."
Germany Diversity, Equity and Inclusion Consumer Report 2025
Our Diversity in Germany market research shows that Germany is becoming more diverse. Brands can celebrate diversity in all its forms through efforts such as culturally diverse food..."
Germany Consumers and AI Consumer Report 2025
Consumers judge companies' use of AI less through rational metrics, and more through an emotional lens. Brands need to respond on an emotional level by offering reassurance about..."
Germany Lifestyles of Millennials Consumer Report 2025
Only 26% of German Millennials plan to save for retirement in the next five years. Financial challenges, such as the high cost of..."
Germany Attitudes towards the Home Consumer Report 2025
62% of Germans see their homes as safe havens. When external chaos is loud, consumers turn inward, seeking comfort in manageable activities and..."
Germany Attitudes towards Natural and Organic BPC Consumer Report 2025
Brands can drive growth in the natural and organic cosmetics market by tackling overlooked skin concerns and ensuring safety for older shoppers. To engage younger users in the..."
Germany Attitudes towards Spectator Sports Consumer Report 2025
While Germans continue to spend cautiously on discretionary items in the face of economic uncertainty and multiple crises, the number of live sports viewers is on the rise...."
Germany Parents’ Attitudes towards Children’s Food and Drink Consumer Report 2025
Brands must address parents' nutritional concerns through innovative, health-focused products while aligning with evolving dietary trends and values.
Adam Millward, Research - Mintel Reports
..."
