Work around the Indian psyche, which involves minimalist beauty routine with very few products.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they play out in India

CONSUMER INSIGHTS

• Time spent on appearance of consumers

Offer the perfect mix of traditional and modern trade to appeal to the evolving Indian consumer. Highlight the convenience factor to push online grocery shopping.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers

CONSUMER INSIGHTS

• Grocery shopping ...

Cater to the rising young generation of diners who enjoy eating out. Use street food to introduce newer cuisines to consumers and enhance the dining out experience.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how are they ...

Help Indian consumers become healthy without making drastic changes to their regular lives. Emphasise the need for overall fitness, inclusive of mind and body.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they are ...

Highlight superior benefits of shower products in a market dominated by bar soaps. Communicate suitability of shower products for bucket water bathing as well.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they are ...

Re-invent and re-position the sun care category in India by education, fortification and expanding the category to include after-sun benefits.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they are playing out ...

Meet women where they shop most to help drive consumption. Break the stereotypical beauty image and make it more inclusive of age and skin type.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY DRIVERS

• Key drivers
• Global trends and how they are playing out in India

Play up benefits to safeguard household cleaning products from price-driven, 'flirtatious' consumer behaviour in today's commoditised market.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they are playing out ...

Be future-ready with environment-friendly innovations that are less water-intensive. Create differentiation in the hand-wash and machine-wash categories.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

• Key drivers
• Global trends and how they are playing ...