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General Lifestyles Market Research

Mintel’s general lifestyles market research reports provide a comprehensive and extensive overview of the marketplace including information on the general lifestyles market size and general lifestyles market share.


Mintel’s general lifestyles industry reports can help you gain further insight into the general lifestyles market trends and gain valuable general lifestyles consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute general lifestyles industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 16
  1. The Chinese Consumer - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as ...

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  2. The Chinese Consumer - China - April 2018

    • Consumer Report
    • April 2018
    • China

    “Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money ...

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  3. Marketing to Students - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To ...

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  4. Cleaning the House - China - March 2016

    • Consumer Report
    • March 2016
    • China

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities ...

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  5. Cleaning the House - China - March 2015

    • Consumer Report
    • March 2015
    • China

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

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  6. China Consumers 2014 - China - April 2014

    • Consumer Report
    • April 2014
    • China

    "Operators need to re-adjust their products and services package to target the demand of the mass consumers not just the lucrative. Increasing average income indicates that Chinese are becoming more willing to pay for better quality to improve their lifestyle."

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  7. Marketing to Consumers in their 20s - China - January 2014

    • Consumer Report
    • January 2014
    • China

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the ...

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  8. Regional Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a ...

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  9. Teen Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “As well as being more connected than previous generations, China’s teenagers also appear to be more self-centred and value those elements in their current lifestyle that benefit themselves, at the expense of more traditional values such as caring for others.”

    – Eileen Ngieng, ...

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  10. Lifestyles of the Over 55s - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the ...

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No. of reports 1 of 16