£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
Consumer Lifestyles Market Research
Mintel’s Consumer Lifestyles market research combines the latest consumer intelligence with our expert recommendations to help you understand and anticipate how people live and how your brand can reach them.
Our reports can help you:
Related to: 'Consumer Lifestyles'
Generation Z have a complicated relationship with social media but the influence it has on their purchasing behaviours and lifestyle is unquestionable.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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Health remains a top priority for Gen Z in Germany. Brands and employers that embrace the mind-body connection and help manage health resources in innovative ways, for example through mixed-reality workouts for fitness, will resonate with this consumer group.
Katharina Kirsch - Analyst..."
Germans' sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion will win them over.
Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles, Germany
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Most Americans host and it's something they take pride in. Tighter budgets may limit spending, but consumers will still look to brands to make hosting easy and fun.
Scott Stewart, Associate Director, Lifestyles & Retail
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Transform homes into cosy spaces. Enhance the value of at-home products with cost-saving benefits. Foster a platform for users to exchange home product experiences.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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Consumers want their home to be a safe, relaxing space. While this is the reality for most consumers, there's room to elevate all the elements a home can offer.
Katie Hansen, Senior Analyst, Retail & eCommerce
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Canadians are generally healthy, but their needs are evolving as mental health gains attention, the market gets older and social media influence grows.Scott Stewart, Associate Director, Lifestyles & Retail
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Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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Millennials need help addressing their anxieties. Support to build financial security, a better work/life balance and improve their health will be appreciated.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences.
Stefanie Kundakjian, Research Analyst
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Dating and relationships are transforming, accelerated by tech and the pandemic. Understanding these shifts is pivotal for brands to connect with today's singles.
Scott Stewart, Associate Director, Lifestyles & Retail
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