£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
Advertising and Marketing Market Research
Mintel’s Advertising and Marketing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Advertising and Marketing industries.
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Related to: 'Advertising and Marketing'
Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
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Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence.
Lisa Dubina, Senior Culture and Identity Analyst
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While many challenges persist, financial providers have opportunities to reassure consumers and create stronger connections through advertising.
Stefania Apostol, Innovation Analyst
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Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach.
Stefanie Kundakjian, Research Analyst
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Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment.
Sirinar Puppachat, Beauty & Personal Care Analyst
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In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations.
Gloria Gan, Senior Research Analyst, Lifestyle, China
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Ditch the Photoshop? Canadians look to digital ads to inform them of products, services and discounts, but are dissatisfied with brands' transparency in their ads.Candace Baldassarre, Research Analyst
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Marketing to moms must expand beyond themes of child rearing. Moms want support across a wider range of needs, including life management and self-care.
Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
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“Amidst the impact of the COVID-19 pandemic for three consecutive years and the ‘Double Reduction’ policy, there has been a significant shift in the values of young parents in lower tier cities towards family companionship and leisure time. This has led to a change in their parenting mindset, as more..."
Men’s rising awareness of self-oriented consumption has led to a boom in the ‘He economy’. Their needs for self-reward and personal satisfaction deserve as much attention as their spending on interpersonal relationships.Frank Zhang, Senior Research Analyst, Lifestyle, China
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Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment.
Carol Wong-Li, Director - Consumers & Culture
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As cultural marketing enters a more advanced stage, consumers are not satisfied with mere novelty experiences but rather seek meaningful connections with brands. Brands must demonstrate how their products and services reflect cultural values and incorporate lifestyle messages to communicate their core values.
Blair Zhang, Senior Research Analyst, Consumer Trends,..."