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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Hispanics and Non-alcoholic Drinks - US - March 2012

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011, and purchasing power projected to reach more than $1.48 trillion by 2015, Hispanics are a key consumer group for non-alcoholic beverage companies to court. But Hispanics are not ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2012
    US
  2. Marketing to Dads - US - March 2012

    Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and expectations. Today’s new dads ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2012
    US
  3. Blacks and Convenience Stores - US - February 2012

    The convenience store (c-store) is a regular stop for Black consumers who rely on them for gasoline purchases and a variety of products and merchandise. Black adults are more likely to visit a c-store than any other ethnic group, with Black men being the most active c-store visitors. Mintel also ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2012
    US
  4. Marketing to Moms - US - February 2012

    For today’s moms the pressure to “do it all” is as strong as ever. Not only are they more likely to be primary earners in their households, they continue to hold primary responsibility for most parenting duties and household upkeep. As they try to balance the many priorities in their lives, they ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2012
    US
  5. Hispanics and Convenience Stores - US - February 2012

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011 and purchasing power projected to reach more than $1.4 trillion by 2014 Hispanics are a key group for convenience stores (c-stores) to court. But Hispanics are not a homogenous ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2012
    US
  6. Single Lifestyles - US - February 2012

    With fewer Americans marrying overall, those who do so are waiting longer to wed, and with an increasing divorce rate among older marrieds, singles are a growing population to consider in product positioning and marketing decisions.

    According to the U.S. Census Bureau, there are a record number of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2012
    US
  7. American Lifestyles - US - January 2012

    In 2012, America is a country facing steep challenges. The economy still tops the list of personal concerns, but a range of other difficulties directly affect businesses across a spectrum of categories. Continuing high unemployment, declining median household incomes, decreasing disposable income, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2012
    US
  8. Hispanics and Alcohol Beverages - US - January 2012

    This report provides an up-close look at Hispanics and the alcoholic beverage market, including:

    • Beer, wine and spirits consumption trends among Hispanic adults
    • Consumers’ attitudes towards pricing, marketing, brands and alcoholic beverage preferences
    • How age, gender, income, acculturation levels, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2012
    US
  9. The Drug Store Shopper - US - January 2012

    Retail sales at drug stores grew by 3.6% in 2011, reaching $230 billion, and are expected to increase by a further 5% in 2012. Growth is driven by the aging population, rising levels of obesity and obesity-related illnesses and conditions such as diabetes and heart disease. As these groups seek ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2012
    US
  10. Character Merchandising - US - December 2011

    Popular characters can be very effective at driving sales for a variety of products. For example, according to Nickelodeon, Dora the Explorer has generated more than $11 billion in worldwide sales since 2002. The exceptional effectiveness of character merchandising—especially when related to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2011
    US
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