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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Character Merchandising - US - August 2009

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers to examine other ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2009
    US
  2. Marketing Beauty to Black Women - US - August 2009

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s Black woman. For the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2009
    US
  3. Blacks and Premium Brands - US - March 2009

    This report provides a framework through which to view the affluent Black consumer from a cultural and generational viewpoint. It touches on several areas of elite Black culture that have an impact on how wealthy African Americans are often misunderstood by mainstream media and advertisers.

    It is ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2009
    US
  4. Charities of Choice - US - March 2009

    Reports of reductions in charitable donations by reputable charities have become common, yet historical data indicate that while recession does impact the level of charitable giving, charities are more resilient than one may think. Given the fact that Americans will continue to give but are likely ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2009
    US
  5. Marketing to Moms - US - February 2009

    This report examines strategies marketers can use to reach the large and diverse population of mothers in the U.S.

    A host of dynamic issues are analyzed, all of which inform a nuanced approach toward marketing to moms in the “new economy”:

    • The demographics of motherhood, ranging from their age and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2009
    US
  6. American Lifestyles - US - January 2009

    Millions of Americans have made subtle changes to their lifestyles in an effort to maintain a relatively high standard of living while reducing expenditures. At the same time, lifestyle trends such as the increased popularity of sustainability, multiculturalism, and healthy living are all ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2009
    US