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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Black Consumers and Personal Care - US - December 2013

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  2. Character Merchandising - US - December 2013

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, causing ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  3. Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2013
    US
  4. The Hispanic Apparel and Footwear Consumer - US - November 2013

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2013
    US
  5. Marketing to Moms - US - September 2013

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands tailor messaging that ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2013
    US
  6. Retailer Loyalty Programs - US - August 2013

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is being used to enhance ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2013
    US
  7. American Lifestyles 2013: Five Years Later - US - 2013

    “Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2013
    US
  8. The Drug Store Shopper - US - January 2013

    “Sales of drug stores are likely to grow over the next few years, largely as a result of the aging population and the rising cost of healthcare. However, drug stores are not immune to challenges such as the impact of competition from other channels, both online and brick-and-mortar. Many drug ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2013
    US