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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Price Promotions and Loyalty Schemes - Ireland - April 2012

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the proliferation of ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    April 2012
    Ireland
  2. Blacks and Non-Alcoholic Beverages - US - April 2012

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  3. Marketing to the Green Consumer - US - April 2012

    Improving economic conditions indicate that demand for green and sustainable products will grow in 2012. During the recession years (2007-09) and the subsequent slow recovery, the green consumer base stagnated as financial concerns outweighed environmental concerns. However, current macroeconomic ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  4. Hispanics and Non-alcoholic Drinks - US - March 2012

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011, and purchasing power projected to reach more than $1.48 trillion by 2015, Hispanics are a key consumer group for non-alcoholic beverage companies to court. But Hispanics are not ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2012
    US
  5. Marketing to Dads - US - March 2012

    Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and expectations. Today’s new dads ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2012
    US
  6. Blacks and Convenience Stores - US - February 2012

    The convenience store (c-store) is a regular stop for Black consumers who rely on them for gasoline purchases and a variety of products and merchandise. Black adults are more likely to visit a c-store than any other ethnic group, with Black men being the most active c-store visitors. Mintel also ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2012
    US
  7. Marketing to Moms - US - February 2012

    For today’s moms the pressure to “do it all” is as strong as ever. Not only are they more likely to be primary earners in their households, they continue to hold primary responsibility for most parenting duties and household upkeep. As they try to balance the many priorities in their lives, they ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2012
    US
  8. Hispanics and Convenience Stores - US - February 2012

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011 and purchasing power projected to reach more than $1.4 trillion by 2014 Hispanics are a key group for convenience stores (c-stores) to court. But Hispanics are not a homogenous ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2012
    US
  9. Single Lifestyles - US - February 2012

    With fewer Americans marrying overall, those who do so are waiting longer to wed, and with an increasing divorce rate among older marrieds, singles are a growing population to consider in product positioning and marketing decisions.

    According to the U.S. Census Bureau, there are a record number of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2012
    US
  10. American Lifestyles - US - January 2012

    In 2012, America is a country facing steep challenges. The economy still tops the list of personal concerns, but a range of other difficulties directly affect businesses across a spectrum of categories. Continuing high unemployment, declining median household incomes, decreasing disposable income, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2012
    US
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