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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic interests in entertainment ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2010
    US
  2. Loyalty Marketing - US - September 2010

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, that number is ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2010
    US
  3. Marketing to Affluent Consumers - US - July 2010

    In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To survive this ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2010
    US
  4. Apparel and Footwear: The Hispanic Consumer - US - June 2010

    More than any other group, Hispanics love to shop for clothing and apparel with their families as a recreational activity. As a result, they’re spending more time at the mall buying the latest sneakers, jeans and baby clothes, than non-Hispanics are. Spending on apparel and footwear has dropped in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2010
    US
  5. Marketing to Moms - US - February 2010

    The well-established notion that moms control or strongly influence most of a household’s spending is taking on even greater significance as the Great Recession continues to motivate American families to re‑evaluate what’s truly important in their lives. Understanding moms’ perspectives and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2010
    US
  6. American Lifestyles - US - January 2010

    A variety of measures indicate that the economy did not significantly improve in 2009, as many had hoped. Unemployment rose steadily throughout the first three quarters of 2009 and reached a 28-year high of 10.2% in October. Consumer confidence climbed from the unprecedented lows observed in Q1 ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2010
    US