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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Hispanics and the Grocery Store Experience - US - December 2012

    “More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general sense acknowledges ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2012
    US
  2. Marketing to Hispanic Men - US - December 2012

    “The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household products. However, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2012
    US
  3. Marketing to Baby Boomers - US - December 2012

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent outliving resources ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2012
    US
  4. Marketing to Teens - US - November 2012

    “Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, an environment of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2012
    US
  5. Hispanics and Household Products - US - November 2012

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience with an item is the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2012
    US
  6. Asian Americans' Approach to Health and Wellness - US - October 2012

    “How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. Asian women are the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2012
    US
  7. Attitudes Toward Corporate Social Responsibility - US - September 2012

    Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with increasing financial ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2012
    US
  8. The Private Label Hispanic Consumer - US - August 2012

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 61.1 million by 2017, a 15.6% increase from 2012. Additionally, Hispanic spending power is expected to climb to nearly $1.7 trillion by 2017, from nearly $1.2 trillion in 2012. Hispanic households are more likely ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2012
    US
  9. Marketing to Multicultural Young Adults - US - May 2012

    This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes towards technology. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2012
    US
  10. Marketing to Black Parents - US - May 2012

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black households are more likely than White households to have children ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2012
    US
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