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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Fashion Online - UK - August 2013

    "Returns remain a big issue for the online clothing market. Retailers are experimenting with virtual fitting rooms and other sizing technology to help consumers better judge whether clothes will fit and provide a solution for reducing the amount of clothes that are returned at a huge cost."

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    August 2013
    UK
  2. Lifestyles of the Modern Family - UK - August 2013

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this report include:

    • What ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    August 2013
    UK
  3. Attitudes to Advertising - Ireland - May 2012

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for advertisers in reaching ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    May 2012
    Ireland
  4. Price Promotions and Loyalty Schemes - Ireland - April 2012

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the proliferation of ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    April 2012
    Ireland
  5. Attitudes towards Advertising - Ireland - November 2011

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and time-shifted viewing via ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    November 2011
    Ireland
  6. Marketing to Mums and Mums-to-be - UK - September 2011

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity measures have had ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    September 2011
    UK
  7. Marketing to Dads - UK - September 2011

    There has been much talk in the newspapers of the rise in stay at home dads, although these fathers are very much in the minority. Despite huge progress in sexual equality over the last couple of generations, men still retain their role as the main breadwinner in the household, whilst mums ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    September 2011
    UK
  8. Marketing To Young Couples - UK - July 2011

    The number of 16-34-year-olds is growing, although it is keeping pace with the wider population. They account for a quarter of the total UK population and as such represent a significant consumer group to market to. The plans and aspirations that they have for the coming years will shape the ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    July 2011
    UK
  9. Marketing to the Modern Family - UK - July 2011

    This market research report looks at the modern UK family, and the factors which have affected the household structure over recent years. The report provides marketers with an vital insight into how the contemporary UK family can be best communicated with, not simply as a whole, but by different ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    July 2011
    UK
  10. Marketing to Singles - UK - April 2011

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, family, media)?

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    April 2011
    UK
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