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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 98
  1. Marketing to Baby Boomers - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The Baby Boomers are entering their senior years; 10,000 Americans turn 65 each day. Brands and businesses often overlook this group of 72 million consumers, but there are plenty of opportunities associated with this vibrant, but aging, population. They are staying in the ...

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  2. Marketing to Black Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define ...

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  3. Energy Drinks - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, ...

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  4. Drug Store Retailing - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - ...

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  5. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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  6. Hispanic Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”

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  7. The Premium Brand and Luxury Consumer - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  8. Gamers and Gaming - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, ...

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  9. Black Consumers and Personal Care - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures ...

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  10. Character Merchandising - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, ...

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No. of reports 1 of 98