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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 11
  1. Marketing Pollution-proof Products - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a ...

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  2. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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  3. Consumer Lifestyles: China's Middle Class - China - June 2012

    • Consumer Report
    • June 2012
    • China

    “The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for ...

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  4. Sportswear in China (2011) – Market Sizes

    • Market Data
    • February 2012
    • China
    Sportswear in China by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
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  5. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  6. Marketing to University Students - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Today’s students are seeking more diverse experiences than ever, which stimulates their strong desire for consumption. However, at the same time, they are highly conscious of self-management and self-regulation. They are more aware of the importance of emotional intelligence, ...

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  7. Digital Advertising - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to ...

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  8. Marketing to University Students - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “Today’s university students are more distinctive and have personality. They value diligence and excellence also an informal and laid-back attitude. They appear both very practical and spoiled. Professional/academic skills are proactively invested, as well as hobby and leisure ...

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  9. Attitudes towards KOLs - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers ...

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  10. Marketing to the Middle Class - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve ...

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No. of reports 1 of 11