Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 43
  1. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

    US $4,394.99 (Excl.Tax)
    Find out more Add to cart
  2. Hispanic Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”

    US $4,394.99 (Excl.Tax)
    Find out more Add to cart
  3. Marketing para as Mães - Brasil - Novembro 2013

    • Consumer Report
    • November 2013
    • Brazil

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas ...

    US $3,994.99 (Excl.Tax)
    Find out more Add to cart
  4. Marketing to Moms - Brazil - November 2013

    • Consumer Report
    • November 2013
    • Brazil

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help ...

    US $3,994.99 (Excl.Tax)
    Find out more Add to cart
  5. Lifestyles of the Modern Family - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this ...

    US $2,604.27 (Excl.Tax)
    Find out more Add to cart
  6. Lifestyles of the Over-55s - Brazil - September 2013

    • Consumer Report
    • September 2013
    • Brazil

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s ...

    US $3,994.99 (Excl.Tax)
    Find out more Add to cart
  7. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    • Consumer Report
    • September 2013
    • Brazil

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as ...

    US $3,994.99 (Excl.Tax)
    Find out more Add to cart
  8. Marketing to Moms - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands ...

    US $4,394.99 (Excl.Tax)
    Find out more Add to cart
  9. Marketing to Baby Boomers - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent ...

    US $4,394.99 (Excl.Tax)
    Find out more Add to cart
  10. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

    US $4,460.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 43