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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 15
  1. Marketing para a Classe Média - Brasil - Novembro 2015

    • Consumer Report
    • November 2015
    • Brazil

    “Na medida em que o dinheiro se torna mais escasso e que há maior dificuldade em se obter crédito, os consumidores da classe média não se importam em visitar várias lojas em busca dos melhores preços, principalmente os consumidores jovens, que têm maior disponibilidade de ...

    US $3,995.00 (Excl.Tax)
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  2. Marketing Pollution-proof Products - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a ...

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  3. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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  4. Hispanic Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”

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  5. Customer Loyalty and Reward Schemes - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping ...

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  6. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

    US $1,351.01 (Excl.Tax)
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  7. Marketing para as Mães - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “A situação econômica do Brasil tem afetado as atividades de lazer das mães e seus filhos; muitas delas têm optado por atividades mais em conta e passado mais tempo com eles em casa, em vez de planejar atividades fora.”
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório ...

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  8. Marketing to Moms - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The economy has been influencing the activities moms do with their kids, with many of them trying to save by opting for more affordable leisure activities and spending more time at home rather than going out.”
    – Renata Pompa de Moura, Research Manager

    This report examines the ...

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  9. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

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  10. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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No. of reports 1 of 15