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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 24
  1. Impact of Sustainability in Beauty – Indian Consumer – 2020

    • Consumer Report
    • August 2020
    • India

    Hygiene and the current economy have reduced sustainability as a priority. Focus on social causes rather than green marketing to reignite the conversation.

    Tanya Rajani, Beauty & Personal Care Analyst - India

    US $2,495.00 (Excl.Tax)
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  2. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  3. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  4. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,548.40 (Excl.Tax)
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  5. The Future of Oral Care: 2019

    • Consumer Report
    • January 2019
    • All Regions

    Global annual review: what's now and what's next for the oral hygiene market.

    Andrew McDougall, Global Beauty & Personal Care Analyst

    US $2,542.03 (Excl.Tax)
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  6. Customer Loyalty and Reward Schemes - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping ...

    US $2,796.87 (Excl.Tax)
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  7. Cause Marketing - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “ Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

    US $4,395.00 (Excl.Tax)
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  8. Grocery Pricing and Promotion - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “Digital promotions represent the future of most industries, including the grocery retail trade. Effective digital promotions do much more than simply re-create the traditional coupon experience on a new platform. Marketers are finding ways to digitally bring value to customers ...

    US $4,395.00 (Excl.Tax)
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  9. Attitudes Toward Corporate Social Responsibility - US - September 2012

    • Consumer Report
    • September 2012
    • US

    Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with ...

    US $4,395.00 (Excl.Tax)
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  10. Sportswear in Germany (2011) – Market Sizes

    • Market Data
    • April 2012
    • Germany
    Sportswear in Germany by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
    US $382.26 (Excl.Tax)
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No. of reports 1 of 24