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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Estilo de Vida dos Brasileiros - Hábitos de Gastos do Consumidor - Brasil - Junho 2017

    • Consumer Report
    • June 2017
    • Brazil

    “O desemprego ainda está afetando grande parte dos brasileiros, o que os leva a mudar e adaptar seu comportamento de compra durante a crise atual. Apesar de se programarem para pagar dívidas e economizar para o futuro, muitos consumidores ainda declaram gastar dinheiro extra ...

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  2. Alimentação Saudável - Tendências - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “Apesar do cenário econômico estar pouco favorável, alguns fatores podem impulsionar o crescimento do mercado de alimentos saudáveis. O envelhecimento da população cria novas demandas de benefícios de saúde em alimentos e bebidas, assim como o aumento de problemas como hipertensã

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  3. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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  4. Hábitos de Gastos do Consumidor - Brasil - Julho 2015

    • Consumer Report
    • July 2015
    • Brazil

    “A inflação, o aumento do desemprego e o crédito mais caro vêm causando diminuição no consumo e uma rápida mudança nos hábitos de compras dos brasileiros. A prioridade agora é dada aos itens de primeira necessidade, enquanto várias outras categorias não essenciais têm sido ...

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  5. Consumer Spending Habits - Brazil - July 2015

    • Consumer Report
    • July 2015
    • Brazil

    “Food prices continue to rise and many consumers are cutting back on eating out in order to save money for priorities such as in-home food. However, those in the Central-West seem to be a little better off, as they are the most likely to say they have changed their purchasing ...

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  6. Marketing to the Middle Classes - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “Middle-class consumers are still the target of leading companies operating in Brazil, who are competing among each other for the chance to significantly increase their sales volume. However, Brazilian middle-class is diverse; subgroups within this socioeconomic group are in ...

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  7. Consumer Spending Habits - Brazil - July 2013

    • Consumer Report
    • July 2013
    • Brazil

    “Although Brazilians like a good bargain, what they really value is the opportunity to get a lucrative deal. Many wait for their favorite products to go on sale before they buy them. To compensate for this, they aren’t afraid when thinking of asking for a discount on the final ...

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  8. Hábitos de Gastos do Consumidor - Brasil - Julho 2013

    • Consumer Report
    • July 2013
    • Brazil

    “Apesar dos brasileiros gostarem de uma boa pechincha, o que de fato eles valorizam é a oportunidade de fazer uma negociação lucrativa, de sentirem uma certa vantagem em relação aos demais consumidores, de ganharem uma oferta única e especial na hora da compra. Talvez por isso, ...

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  9. Marketing to the Middle Classes - Brazil - March 2013

    • Consumer Report
    • March 2013
    • Brazil

    “This group is often called ‘emerging,’ in the sense that these consumers have a great potential for purchasing value-added products and services in addition to regular ones. However, with so many possibilities of making their ‘consumption dreams’ come true, the majority of ...

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  10. Estilo de Vida Classe Média Brasileiro - Março 2013

    • Consumer Report
    • March 2013
    • Brazil

    “A nova classe média representa atualmente um pouco mais da metade da população do país e, a previsão para 2014, é que 56% dos brasileiros façam parte desse novo perfil socioeconômico.

    O “emergente” destaque da classe é que ela compõe um grupo de consumidores com grande ...

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10 Item(s)